Joovy completes ambitious expansion and refinement of line ahead of schedule

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Oct 25, 2016, 11:03 ET

DALLAS, Oct. 25, 2016 /PRNewswire/ -- Joovy, the family gear consumer products company that puts family and customer service first, has completed the revamping of its entire product line nearly two months ahead of schedule.

http://joovy.com/

Double up with the TwinGroove Ultralight. Whether blessed with twins or children of different ages, the new TwinGroove Ultralight simplifies life and takes the stress out of strolling with two. Newborn ready and equipped with independently reclining seats, you’ll be a hero for getting the seat just right for sightseeing or naps on-the-go.

Newborn ready umbrella strollers and high chairs with near-flat reclining seats, comfortable seating, and compact folds.

"When Joovy turned ten years old in February 2015, we launched an aggressive plan to overhaul our product line completely," says Robert Gardner, President of Joovy. "In October of 2016, we've reached this ambitious goal two months ahead of schedule while incorporating customer feedback into each product improvement. Prices are the same or lower, giving parents more value for their money. Based on sales and product reviews, we have nailed these products."

This week Joovy launches three newborn ready products: the Groove Ultralight and TwinGroove Ultralight, and the Foodoo high chair. The new single and double strollers feature near flat reclines, great new ultra soft seat fabric, UPF50 sun protection, and many other new features. The new Foodoo high chair is a deluxe high chair with a five position reclining seat, large one hand tray and super comfortable leatherette seat.

"Strollers, our biggest category, has nine new products. We completely overhauled the Caboose Stand-On Tandem line with a new Caboose, Caboose Ultralight, and Big Caboose. The Caboose Ultralight received accolades and won honorable mention by Baby Gear Labs as the lightest double stroller available. These products are 10% lighter and have new fashion and features. The Scooter X2 was awarded the best value in double strollers by Baby Gear Lab. This side-by-side has a huge basket and canopy, and a hot price point. The Balloon Stroller is the lightest full-featured stroller available at 12.7 lbs. The TwinRoo+ has given parents of twins a car seat carrier that simplifies their lives. The Zoom 360 Ultralight jogging stroller is also 10% lighter, with great new looks and functions.

"Playards have also been improved. We enhanced the look and function of the iconic Room² and added a new accessory for twins, the new Twin Nursery Center. This convenient accessory adds the ability for twins to each sleep in their own bassinet and has the addition of a changing table. We have also updated our Room Nursery Center Playard keeping the same features, bassinet, parent organizer, changing table, waterproof sheet and travel bag with even better looks for almost $100 less."

"Our feeding category and high chairs are ready to take on the world," says Gardner. "We have completely updated our Nook high chair with an all new larger swing open tray, deluxe leatherette seat, and super compact fold. The Nook is a high chair that everyone needs. The Silinoogie is a hot seller and the only fully encased silicone pacifier that comes in six colors including night-glow. All of this at a super competitive price."

"When it comes to trikes, we thought we had it all with the Tricycoo. The super fast selling category was a big surprise to all, but this year we made significant improvements. We've added a canopy, deluxe high-back seat with washable seat cover, larger front tire for easier pedaling and three position seat for growing children."

"For a company our size to have such an ambitious goal of refining our entire line of strollers, playards, high chairs and trikes is amazing. We are proud to pull it off ahead of schedule," says Gardner.

About Joovy:
Joovy is a privately held US company founded by Robert Gardner, which focuses on innovative design and sturdy construction of strollers, playards, high chairs, toys, and other juvenile products. Joovy, headquartered in Dallas, Texas, has additional offices and warehouse distribution facilities in Irvine, California.

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SOURCE Joovy