Jonathan Toews Takes On Auston Matthews in Latest Bauer Hockey Campaign

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Dec 01, 2016, 11:38 ET

Chicago Blackhawks Captain Battles Toronto Maple Leafs Rookie in "Call Your Shot" Challenge

EXETER, N.H., Dec. 1, 2016 /PRNewswire/ -- Bauer Hockey, the world's leading manufacturer of hockey equipment, today unveiled Aim For Greatness, its global marketing campaign for the BAUER NEXUS 1N stick which features Chicago Blackhawks captain Jonathan Toews and Toronto Maple Leafs rookie Auston Matthews.

The main element of the Aim For Greatness campaign is an online video that features Toews and Matthews in an on-ice "call your shot" battle, which was filmed during Bauer Hockey's 2016 athlete event held in Toronto this summer. The two players take turns aiming shots at various pieces of equipment on the production set, including cameras, lights and a full table of food.

"There are no camera tricks involved so the skill demonstrated by both players is impressive, but the interaction between Jonathan and Auston is what makes the video a must-see for hockey players and fans," said Mary Kay Messier, Vice President of Marketing, Bauer Hockey. "The video provides a unique look into both players' personalities that most fans don't get to see very often. The incredible skill that made each of them top professional players are clearly on display, but when you watch the video, you quickly understand that both Jonathan and Auston simply love playing the game of hockey."

In addition to the engaging video content, other elements of the Aim For Greatness global campaign includes extensive digital media, print advertising and in-store marketing elements. The BAUER NEXUS 1N is Bauer Hockey's top stick in the National Hockey League and features several technical highlights including:

Easy Load Taper Technology – Allows shots to load more easily for consistent shooting
Control Shaft Geometry – Stick corners are 14 percent rounder for better feel and control
Sweet Spot Technology – Reacts to hand positioning to improve overall shooting accuracy
Lightweight Strength – High-end carbon fiber is 20 percent lighter than conventional carbon fiber
Monocomp Technology – One-piece construction creates better balance and a more powerful shot
eLastTech – Innovative resin technology helps prevent cracks and keeps the stick feeling newer, longer

The BAUER NEXUS 1N stick is available December 2 at hockey retail locations throughout the world. For more information, visit www.bauer.com.

To watch Jonathan Toews take on Auston Matthews in the Aim For Greatness Call Your Shot Challenge check out https://youtu.be/sXOPpLZVQ4c

ABOUT BAUER HOCKEY

Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME^®, VAPOR^® and NEXUS^® lines of products.
Performance Sports Group Ltd., the parent company of BAUER, markets products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. For more information about Bauer Hockey, visit www.bauer.com.

SOURCE Bauer Hockey