Johnsonville Celebrates National Burger Month with Launch of New Griller Varieties

SHEBOYGAN FALLS, Wis., May 7, 2013 /PRNewswire/ -- Adding to its array of gourmet burger options just in time for National Burger Month, Johnsonville Sausage introduces its latest Griller varieties in Cheddar Cheese & Bacon and Swiss Cheese & Mushroom.

(Photo: http://photos.prnewswire.com/prnh/20130507/AQ09220-a)

(Photo: http://photos.prnewswire.com/prnh/20130507/AQ09220-b)

Crafted with fresh, premium cuts of fresh pork and unique blends of herbs and spices, the new Johnsonville Grillers provide consumers a flavorful and juicy gourmet alternative while delivering the same convenience benefits that consumers rely on.

The new Johnsonville Grillers retail for $8.99, with six, one-third burgers in a package. These new product additions complement the existing Johnsonville Griller roundup that includes Cheddar Bratwurst, Mild Italian Sausage and Original Bratwurst varieties.

"Consumers very much enjoy grilled burgers, but are challenged recently as beef costs have risen over 50 percent in the past few years," said Bruce Johnson, Sr. Brand Manager. "We've created these Johnsonville Grillers to address the traditional frozen burger shortcomings of dry and low flavor by providing a flavorful, moist gourmet alternative that also delivers the value and convenience that consumers appreciate."

About Johnsonville Sausage, LLC
Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville employs approximately 1,300 members. Each member takes ownership of product quality to ensure the excellence and "Big Flavor" of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today.

For additional Johnsonville company information, the latest recipes, contests and the Big Taste Grill tour schedule, visit www.johnsonville.com.

Press Contact:
Stephanie Dlugopolski (920-453-4826)
[email protected]

SOURCE Johnsonville Sausage, LLC

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