johnnie-O Announces Collegiate Licensing Partnerships

LOS ANGELES, Oct. 25, 2016 /PRNewswire/ -- johnnie-O (http://www.johnnie-o.com), the LA-based lifestyle brand uniquely identified as West Coast Prep, is thrilled to announce the launch of its partnership with select colleges and universities around the United States. This partnership marks the first time johnnie-O has signed on as licensees to create co-branded collegiate wear, and gives the brand the opportunity to engage with students, parents, alumni and fans for the 2016-2017 school year. The range of product offered is specific to each school, but includes polo's, button-downs, outerwear and swim.  The complete collection can be viewed here - https://www.johnnie-o.com/collections/collegiate.html

"The johnnie-o brand is rooted in tradition, and it's been our goal to give consumers the opportunity to show their school pride without having to wear fan gear that might be better paired with face paint," shared John O'Donnell, founder of johnnie-O. "It's about dressing up fans, not dressing them down, and allowing fans to express their passion without having to sacrifice their style."

johnnie-O has identified strategic partnerships with colleges and universities as a significant opportunity to grow the brand with new partners and through new points of distribution, as well as increase awareness among alumni, students and their parents through the collegiate offerings. The strategy is anchored in the past success of johnnie-O's Campus Wingmen program, which has proven the demand for the brand on campuses around the country.

"It was the tenacity of the students and enthusiasm about the johnnie-O brand that lead our campus University Store to introduce a few pieces of the line in our product assortment this fall.  It has been a fresh new venture that speaks to our student's classic tastes through a quiet celebration of insignia gear," said April Washburn, Manager of Washington and Lee University Store.

Schools currently signed on to partner with johnnie-O include: Boston College, Bucknell University, College of Charleston, Colgate University, Cornell University, Davidson College, Dayton University, Denison University, Fairfield University, Fordham University, Georgetown University, George Washington University, College of the Holy Cross, Lehigh University, Miami University, Northwestern University, Providence College, University of Richmond, Rollins College, Southern Methodist University, St. Lawrence University, Trinity College, University of Chicago, Vanderbilt University, University of Virginia, Villanova University, Wake Forest University, Washington and Lee University, and Williams College.

For more information, or images of the johnnie-O collegiate collection, contact Di Petroff at Di Petroff PR. (917) 743-4761 or [email protected].

For information regarding elevating your collegiate apparel and custom business, contact Matt Ferrer at johnnie-O: [email protected].

About johnnie-O

johnnie-O, founded by John O'Donnell, is a lifestyle brand uniquely identified as West Coast Prep, offering a range of apparel and accessories for men and boys. The collection includes polo's, button-downs, pants, shorts, outerwear and a line of PREP-FORMANCE™ gear for the active lifestyle.  johnnie-O is available online at www.johnnie-O.com and specialty retailers across the United States.

@johnnieobrand        #WestCoastPrep

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