John Paul Pet™ Launch of Awapoochi Line to Benefit Best Friends Mission to End Pet Homelessness

LOS ANGELES, June 28, 2011 /PRNewswire/ -- It's summertime—that adventurous time of year when dogs and their people are hitting the trail. So, at the end of a hot busy day of romping through the great outdoors, what could be better than a relaxing canine bubble bath with a luxurious new shampoo from the innovators at John Paul Pet?

Even better, during the month of July, national animal welfare organization Best Friends Animal Society® will have exclusive pre-launch rights to sell John Paul Pet's Awapoochi shampoo in the online Best Friends Store as well as at the Society's sanctuary gift shop located in Kanab, Utah. For every bottle sold between July 1 and July 31, John Paul Pet will donate $1 to Best Friends.

John Paul Pet products were created by John Paul DeJoria, Co-Founder and Chairman of the Board of Paul Mitchell and are specially formulated to meet the needs of our four-legged friends. DeJoria adds, "We are very excited about our relationship and partnership with Best Friends Animal Society. At John Paul Pet, we appreciate the kind work they do for the animals and support their philosophy and culture. We share the goal of making animals better off in the world. Peace, love and happiness."

"Best Friends Animal Society is so appreciative of the generosity of John Paul Pet, which will help us fund our work with local rescue groups and shelters to reach our goal of  No More Homeless Pets," said Gregory Castle, chief executive officer of Best Friends Animal Society.  

John Capra, John Paul Pet Co-Founder, also noted, "John Paul Pet is excited to share the opportunity of this exclusive pre-launch of our Awapoochi line with Best Friends Animal Society in order to support the Best Friends commitment of 'a better world through kindness to animals.' Along with our partners Paul Mitchell and Paul Mitchell Schools, John Paul Pet promotes the 'Behind the Bottle' culture of bringing people, passion and programs together in an effort to create a better world." 

And, Awapoochi is not just for dogs, felines also will fancy these products made with the Awapuhi plant, legendary for its moisturizing benefits.

www.johnpaulpet.com

SOURCE John Paul Pet