John Lyons, CEO of Brand Acceleration Joins Global Payout Board of Directors
SAN DIEGO, Oct. 5, 2011 /PRNewswire/ -- John Lyons has been appointed to the Board of Directors of Global Payout, Inc. (OTC Pink: GOHE). Mr. Lyons has over 22 years of executive experience in integrated marketing and a broad range of assignments in entertainment, television, feature film, professional sports, brand marketing and consumer promotion. John has worked with senior executives in Fortune 500 companies including McDonald's, NBC, CBS, Universal, Warner Bros, Dream Works, SKG, Disney, Coca-Cola, Pepsi, Fox, Wal-Mart, Target, Yum! Brands restaurants, EarthLink Internet Services, and many more. Mr. Lyons helped these companies develop novel business strategies, which increased and accelerated growth opportunities and created more efficient partnerships.
In 1997, Mr. Lyons developed and patented an innovative in-lid premium delivery system, which became known as "The Lid". This delivery platform represented a pre-iTunes type strategy, which commercially provided millions of premiums on the lids of fountain beverages to consumers worldwide, delivering engaging content in digital and non-digital formats. "The Lid" has earned industry awards in entertainment, digital media, interactive and music.
Mr. Lyons will advise and counsel Global Payout management in developing prepaid debit and closed-loop card opportunities in the retail, entertainment, professional sports and healthcare industries. Specifically, Mr. Lyons intends to develop a strategic relationship for Global Payout with companies like Daymon Worldwide, the world's leading private brand expert, to launch both prepaid debit and closed-loop card opportunities with nationwide retailers.
"We are extremely fortunate to have John Lyons as a board member." says Jim Hancock, CEO and Board Member of Global Payout, Inc., "John's depth of experience in brand marketing and promotion will give Global Payout a huge lift into the prepaid card market".
"I am excited about my new tenure on the Board of Global Payout. I believe my experience and relationships will assist Global Payout in becoming one of the leaders in the prepaid debit card industry", says John Lyons, CEO of Brand Acceleration, "I look forward to supporting product development that consumers are actually seeking and that are relevant to their daily activities, interests and support more value in these economic times. Now, more then ever, consumers and our corporate clients are looking for programs that provide both more value and a stickier relationship between the brand and consumer. I have presented Global Payout solutions to several of our corporate clients and our slate of card programs being considered represent an evolution to how brand partners will engage with their consumers in card formats. This is only the beginning of a shift in market activities tied to card programs. I joined the Board at Global Payout to help facilitate change and the next evolution in card programs. Global Payout is innovative and has a proven track record — both are primary to achieving change in this sector."
About Global Payout, Inc.:
Global Payout, Inc., www.globalpayout.com, headquartered in San Diego, California, is a payment solutions provider offering U.S. and International companies electronic payment and prepaid debit card solutions. Through Global Payout's processors and solution providers the company offers an international payment platform allowing accountholders to move money to personal bank accounts in over 200 countries. In addition, the company provides for U.S. and International debit cards, allowing accountholders without bank accounts to access funds worldwide. As a program manager and reseller, Global, is a provider of prepaid debit cards in the U.S. for payroll and general spend programs.
Forward-Looking Statements Disclosure:
This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, award looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will" and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risk, and uncertainties, and by reference to the underlying assumptions.
CONTACT:
Joe Sebo, Chief Financial Officer
[email protected]
Global Payout, Inc.
T.760.433.3399
F.215.294.4626
www.globalpayout.com
SOURCE Global Payout, Inc.
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