John Hancock Retirement Plan Services Receives 14 Marketing Awards from the Insurance and Financial Communications Association (IFCA)

BOSTON, Aug. 25, 2011 /PRNewswire/ -- John Hancock Retirement Plan Services (JHRPS) has received 14 awards from The Insurance and Financial Communicators Association (IFCA) for marketing and communications creativity, design and writing. Now in its 79th year, the IFCA Awards recognize marketing and communication programs from among 75 different companies with an opportunity to have their work judged by a jury of their peers.

"We are honored to have received this recognition from IFCA.  While we have long been recognized as leaders in participant communications, we are particularly gratified that many of these awards recognize materials we've developed for financial representatives and plan sponsors," said Andrew Ross, senior vice president, Marketing, John Hancock Retirement Plan Services.

JHRPS was honored with three "Best in Show" awards:

• PRIME Interactive – iPad App to assist financial representatives in delivering a customized presentation that focuses on all the important elements of a successful retirement plan
• Build Your 401(k) Business – financial representative direct mail campaign
• JH StartSmart – communications program that focuses on the conversion experience for plan sponsors

"Awards for Excellence" were rewarded for:

• Retirement Choices Portfolios – asset allocation solutions to help participants' meet their retirement goals
• Coach's Corner(SM) 3.0 – website that assists financial representatives in selling qualified retirement plans
• On-line Enrollment Experience – convenient participant website that provides education tools through an interactive experience
• New Participant Enrollment Kit – information and tools that convey the importance of planning for retirement and enrolling in their group retirement plan
• RVP "Easy" Button – a customized website that highlights the tools and support available to financial representatives
• FundCheck® Online – a customized Fund Review and Scorecard available to plan sponsors and financial representatives semi-annually
• Our Two Commitments – promotional video for financial representatives
• eKit Flash demo – online promotional video highlighting the main features and benefits of the new participant enrollment kit

JHRPS also received three "Honorable Mentions:"

• Little Black Book – marketing program for financial representatives
• Education Resource Center – participant education tools for plan sponsor use
• Event Registry – iPad App that financial representatives can use to manage client events

About John Hancock Retirement Plan Services

John Hancock Retirement Plan Services is one of the largest providers of 401(k) plans across all plan sizes among banks, mutual funds and insurers, according to CFO Magazine. (CFO Magazine 2011 401(k) Providers Survey, for year-end 2010. Published in May 2011).

About John Hancock Financial and Manulife Financial

John Hancock Financial is a unit of Manulife Financial Corporation, a leading Canadian-based financial services group serving millions of customers in 22 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, Manulife Financial Corporation offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. For more than 120 years, clients have looked to Manulife for strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Funds under management by Manulife Financial and its subsidiaries were Cdn$481 billion (US$498 billion) as at June 30, 2011. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at www.johnhancock.com.

Both John Hancock Life Insurance Company (U.S.A.) and John Hancock Life Insurance Company of New York do business under certain instances using the John Hancock Retirement Plan Services name. Group annuity contracts and recordkeeping agreements are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02210 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.  Product features and availability may differ by state.

NOT FDIC INSURED | MAY LOSE VALUE | NOT BANK GUARANTEED | NOT INSURED BY ANY GOVERNMENT AGENCY

© 2011 John Hancock. All rights reserved.

SOURCE John Hancock Retirement Plan Services

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