John Gilfeather, Koski Research's EVP Presented at the 2013 Corporate Researcher's Conference

SAN FRANCISCO, Nov. 12, 2013 /PRNewswire/ -- John Gilfeather, Koski Research's EVP recently presented at the 2013 Corporate Researcher's Conference (CRC).

Gilfeather presented "Survey Says," a tutorial about how to use public release research to support thought leadership and content marketing efforts.

His session focused on:

• What are the business benefits of research for public release?
• What are the different types of research for public release?
• Who should sponsor research for public release?
• Where & when can research for public release be conducted?
• How do you conduct research for public release? 

"In addition to marketing research professionals, we also offer this complimentary presentation to public relations and advertising agencies," said Lilah Koski, CEO of Koski Research, Inc. "We've included war stories and specific examples of public release research drawn from work we have done and other notable studies."

CRC was designed by corporate researchers with a mission to help researchers stay up to date on the latest trends and best practices in marketing research. CRC sessions, presented largely by corporate researchers, show how insights are maximized through recent case studies and real life experiences covering key areas: promoting the value of MR, mixed modes, social media and big data, customer intelligence and business leadership and intelligence.

Held at The Fairmont Hotel in Dallas, Texas, the Conference took place in October.

About Koski Research:

Through customized marketing research solutions, Koski Research helps Fortune 1000 companies answer their most complex questions. Answers to these questions spark customer engagement, result in national media coverage and drive business growth.

Serving clients throughout the United States, Koski Research is headquartered in San Francisco, California with an office in Stamford, Connecticut. To learn more, visit KoskiResearch.com.

About the Conference:

The Corporate Researchers Conference is co-sponsored by three dedicated marketing research veterans: Marketing Research Association, Quirk's Marketing Research Media and the CEB Market Insights Leadership Council. Each organization works year-round solely to advance the marketing research profession.

Contact: Lilah Koski, CEO – Koski Research, Inc. 415.334.3400 or [email protected]

SOURCE Koski Research

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