John Frieda® Sheer Blonde® Hair Care Partners With Lauren Conrad To Debut The Keep Up With Your Blonde Campaign

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Jun 13, 2014, 10:00 ET

NEW YORK, June 13, 2014 /PRNewswire/ -- Blonde is so much more than a hair colour, it's a state of mind. Light and bright—the perfect blonde elevates your look and your attitude. To empower blondes everywhere to be the best blonde they can be, the John Frieda® Sheer Blonde® hair care professionals pioneered a line of custom colour care specifically designed for blonde needs. Now the John Frieda® team is joining forces with TV personality, fashion designer, author, and iconic blonde, Lauren Conrad to introduce the first Keep up with Your Blonde Campaign.

LAUREN CONRAD JOINS JOHN FRIEDA(R) SHEER BLONDE(R) HAIR CARE (PRNewsFoto/John Frieda)

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This new program empowers blondes to maintain their best colour with a regimen of expert care and celebrates the bold confidence that accompanies vibrant fresh colour. The innovators at John Frieda® Hair Care understand that when your blonde is on, so are you, making it essential to have the right arsenal to keep up your ideal shade. And to provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda® Hair Care website.

"Being a blonde is a part of who I am," explains Conrad. "As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde® collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love."

Being blonde will have even more benefits: from June 9^th through July 9^th, when you pick up some of your favorite Sheer Blonde® products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at KeepUpWithYourBlonde.com.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore® facial care; John Frieda^® Frizz-Ease^®, Root Awakening^®, Luxurious Volume, Sheer Blonde^®, Brilliant Brunette^®, Radiant Red^®, Full Repair^®, Luminous Glaze Clear Shine Gloss, Precision Foam Colour and Colour Refreshing Gloss. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.