John Frieda Hair Care Gives You An Exclusive, Behind-The-Scenes Look At What Red Carpet Prep Really Involves With Actress Taylor Schilling

USA - English

• Latin America - español

NEW YORK, July 22, 2015 /PRNewswire/ -- John Frieda Hair Care® is determined to give women everywhere access to the secrets behind the best red-carpet looks. So with that in mind, the company recently brought together celebrity hairstylist Harry Josh, its International Creative Consultant, and his good friend and actress Taylor Schilling, to create a look that women can follow easily, step by step.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/Spanish/7556851-john-frieda-taylor-schilling

Taylor and Harry decided to go with a full-bodied, messy bob with a sexy, bed-head feel. Hours before she hit the red carpet for her premiere, John Frieda Hair Care® went behind the scenes with Taylor and Harry to capture the pregame. The result: An exclusive "Get the Look" tutorial with fun extras, including "5 Questions in 15 Seconds," bloopers and selfies which is now live on John Frieda social channels.

THE STYLIST: Harry Josh

THE INSPIRATION: A sexy, wavy pageboy with loads of volume and texture.

HOW TO:

• To encourage volume and bounce, Harry prepped Taylor's hair with the new John Frieda Luxurious Volume 7 Day Volume In-Shower Treatment — a gel you apply to freshly washed and conditioned hair, then rinse out to create fullness that lasts through up to 5 shampoos.
• While Taylor's hair was still damp, Harry worked in a dollop of John Frieda Luxurious Volume Building Mousse, distributing it evenly from roots to tips.
• To create impressive lift at the roots, Harry blowdried Taylor's hair with a flat brush — pulling each section straight up and drying it at the roots before finishing with a shot of cool air. Then he went back through sections of her hair with a round brush to conjure up billowy waves.
• To add extra bend and polish, Harry used a 3/4-inch curling iron all over: He wrapped the hair around the iron — making sure to leave the ends straight for a more modern, undone effect — and softened up the waves with his fingertips.
• The final touch — a light misting of John Frieda Luxurious Volume All-Day Hold Hairspray — added shine and set the look to keep it from falling flat.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair® Precision Foam Color and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.

SOURCE John Frieda Hair Care

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