John Frieda® Hair Care For Rodarte Fall/Winter 2014: Delicate, Youthful Beauty At New York Fashion Week

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Mar 04, 2014, 02:16 ET

NEW YORK, March 4, 2014 /PRNewswire/ -- For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile Gilbert to create a runway-worthy look for the Rodarte presentation at New York Fashion Week. Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers' Fall/Winter 2014 collection, a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.

John Frieda Hair Care for Rodarte at New York Fashion Week. (PRNewsFoto/John Frieda Hair Care) (PRNewsFoto/JOHN FRIEDA HAIR CARE)

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THE STYLIST: Odile Gilbert

HOW TO:

To begin, Odile coated hair with Frizz Ease® Daily Nourishment Leave-In Conditioner to prep hair, ensuring it looked healthy and felt hydrated—the perfect canvas for the look
After pulling the hair into two sections and creating two long braids, Odile blew the hair dry to give the hair a subtle wave.
Odile then undid the braids and worked Frizz Ease ® Unwind Curls Calming Creme through hair to give it relaxed, carefree texture, concentrating on the ends
Next, Odile took a piece from the side, twisted it and pulled it to the back of the head, securing it with pins and a Rodarte hand-made clip
To finish the look, Odile spritzed Luxurious Volume All-Day Hold Hairspray to give hair touchable, flexible hold

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