Joel McHale Hosts First "Drop Zone" Event In New York City

Mountain Dew, Doritos and Xbox kick off augmented reality capture-the-flag contests nationwide, awarding hundreds of Xbox One X consoles to eager fans

News provided by

Frito-Lay North America

Nov 08, 2017, 15:27 ET

PLANO, Texas, Nov. 8, 2017 /PRNewswire/ -- Joel McHale, comedian and avid gamer, teams up with Mtn Dew®, Doritos® and Xbox at New York's Central Park to host the first Drop Zone. The Drop Zones are a series of augmented reality (AR) events happening this weekend in Los Angeles, New York and Chicago where players will compete for the chance to win the new Xbox One X. For more details and to register for the Drop Zone, download the Drop Zone app available in the Apple App and Google Play stores or visit www.Every60Seconds.com. The Drop Zone is in conjunction with Mtn Dew and Doritos' "Every 60 Seconds" online auction where fans can bank points through on-pack codes for a shot at winning the new console.

Joel McHale gifts new Xbox One X consoles in New York City to winning players in Mtn Dew, Doritos and Xbox Drop Zone, the first of this weekend’s nationwide, augmented reality capture-the-flag contests.

Joel McHale hosts first Drop Zone event in New York City.

About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America