Joe Pulizzi Discusses the ABCs of Small Business Content Marketing

NEW YORK, May 10, 2012 /PRNewswire/ -- Small businesses, even with limited resources and budgets, can take advantage of the benefits of content marketing to bring awareness to their brand, identify their customers' needs and build trusting relationships through a strategy that aligns with their overall business objectives.

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Content Marketing Strategist, Joe Pulizzi, chatted with PR Newswire and addressed some of the challenges that small business owners may face as they plan a content marketing strategy.  The conversation, available on PR Newswire's PR Toolkit, offers tips such as where to publish content to garner the most visibility, the approach to take when developing a long term content marketing plan and affordable tools for monitoring and analyzing results.

To read the article, click http://bit.ly/J3oNre.

PR Newswire's newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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