Joe Keenan Joins MWW's Industry-Leading LGBT Practice As Vice President

LOS ANGELES, Oct. 22, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, today announced that Joe Keenan has joined MWW's industry-leading LGBT practice as vice president, based in the firm's Los Angeles office. Keenan brings more than 20 years of industry leadership experience, specializing in marketing strategy for both LGBT and mainstream markets. In his role, Keenan will implement strategic marketing campaigns and oversee new business development across MWW's offices and practice groups around the globe. 

"Joe's addition to the team marks another milestone in the growth of MWW's industry-leading and award-winning LGBT practice," said JP Schuerman, MWW's executive vice president and general manager, western region. "I have had the pleasure of working with Joe on a number of projects over the years and have witnessed his talent firsthand. Joe's addition represents both the rapid growth of this practice and the burgeoning demand (from corporations and brands) for communications strategy that thoughtfully and authentically engages the LGBT community."

Previously, Keenan held senior business development positions with Momentum Worldwide, Gigunda Group and GMR Marketing, building and executing successful campaigns for a number of leading Fortune 500 companies. Keenan also founded his own marketing consulting firm, which specializes in connecting brands to the LGBT market. The agency's clients include Netflix, Nike, Time Warner Cable and several notable non-profits.

Keenan is active in several community organizations including the Los Angeles LGBT Center and the LA Gay & Lesbian Chamber of Commerce. Additionally, Keenan serves as co-president on the Outfest Board of Directors; the only national LGBT arts organization and home of the Los Angeles LGBT Film Festival.

Keenan earned a Bachelor of Arts degree in theatre management from the University of Minnesota.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing, research and insights, travel and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized over the years with top industry awards. Honors in 2014 include, the Global SABRE Award and SABRE Award for "North American Campaign of the Year", "PR Agency of the Year" by the PR News Platinum PR Awards, "PR Agency of the Year," by the International Business Awards as well as "Best Places to Work in New Jersey" by NJBiz and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

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SOURCE MWW

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