Jockey Launches #GuysOnSunday

KENOSHA, Wis., Nov. 8, 2013 /PRNewswire/ -- Jockey International, Inc. is inviting women to celebrate the football fanatics in their lives and win prizes with #GuysOnSunday. Whether it's their 50-year-old dad who leaps into the air after every play, new boyfriend who paints his face and engages in "unique" behavior after his team scores a touchdown, or the husband who has five TVs going at once, the antics of some guys on Sunday are something to be seen… and shared.

(Photo: http://photos.prnewswire.com/prnh/20131108/NY13710-a )

(Logo: http://photos.prnewswire.com/prnh/20131108/NY13710LOGO-b )

In support of its men's Sport Performance underwear line, Jockey will launch #GuysOnSunday on Nov. 10, a seven week sweepstakes during which women are invited to upload pictures of the men in their lives being the crazy sports fans they are every Sunday. A winner will be chosen at random every week for an Amazon.com gift card, its value growing exponentially throughout the sweepstakes (i.e. $100 for week 1, $200 for week 2, etc.), as well as free Jockey® Sport product. All entrants over the seven week period will automatically be entered in the grand prize drawing for a chance to win a $1,000 spa gift card and $1,500 shopping spree (for her), and $2,500 towards a man cave makeover (for him).

"We want to celebrate the ultimate fans in all their glory while also rewarding their loved ones who put up with them during football season," said Dustin Cohn, chief marketing officer at Jockey.

In order to participate, consumers 18 or over at the time of entry will need to complete a one-time registration at GuysOnSunday.com, after which they will be able to upload photos weekly via Instagram and simply enter the giveaway by using the hashtag #GuysOnSunday.

Jockey Sport underwear features tops and bottoms in three fabrications, all of which provide odor control, moisture management and cooling mesh features: Cotton Performance; Microfiber Performance; and Pro Performance. Just as real as the Sunday antics, Jockey Sport underwear is real performance. No other underwear or socks tested fights odor better or dries faster to help keep you cooler.

Jockey Sport launched in May 2013, and can be purchased through major retailers, Jockey retail stores or at Jockey.com/Sport.

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 U.S./D.C., 18+. VOID WHERE PROHIBITED.  End 12/29/13. For Official Rules, alternate method of entry, and complete details, visit GuysOnSunday.com.

About Jockey International, Inc.
Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Pinterest and YouTube.

SOURCE Jockey International, Inc.

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