'Joakim Noah Says The Joakimiest Things To Kids' In New Kids Foot Locker Campaign

NEW YORK, April 2, 2015 /PRNewswire/ -- Kids Foot Locker, part of New York-based athletic specialty retailer Foot Locker, Inc. (NYSE: FL), kicks off its newest campaign, "Joakim Noah Says the Joakimiest Things To Kids," with a series of commercials. The first spot, "Secret to Success," begins airing Friday, April 3 on Cartoon Network, The Disney Channel, and Nickelodeon and is available on YouTube.com/FootLocker. A new spot will air every week through mid-May. The additional spots starring Noah include "Name," "Red," and "Mascot," to name a few.

Each 30-second spot opens with Noah engaging in conversation with young children on a set reminiscent of a popular kids comedy show. Known for his amusing personality and for making some droll comments throughout his career, Noah imparts some unmistakably interesting and witty wisdom on the children, as part of the "Joakim Noah Says the Joakimiest Things to Kids" series.

"Joakim is one of the NBA's funniest and most recognizable personalities," said Stacy Cunningham, Executive Vice President of Marketing for Kids Foot Locker. "His ability to connect with kids, combined with the perfect amount of zaniness, makes him the ideal choice to star in our campaign to position Kids Foot Locker as the best destination for the freshest kids gear."

Some of the hottest kicks and apparel from adidas, including the ZX Flux shoe, are available at Kids Foot Locker.

"It was really fun getting to film these commercials and show off my personality," said Joakim Noah. "It was a thrill for me to work with Kids Foot Locker on these spots to put a contemporary spin on a show that was popular when I was a kid."

About Kids Foot Locker:
Kids Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand.  Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay.com, and SIX02.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at kidsfootlocker.com | YouTube: youtube.com/footlocker | Facebook: facebook.com/kids footlocker | Instagram: @kidsfootlocker.

Video - http://youtu.be/PsdvCuLKGWQ
Logo - http://photos.prnewswire.com/prnh/20131210/NY30765LOGO

SOURCE Kids Foot Locker

Related Links

http://www.kidsfootlocker.com