JMR Electronics Collaborates with Offhollywood, RED & Assimilate Delivering Breakthrough 3D Digital Intermediate Workstation Solution

CHATSWORTH, Calif. and NEW YORK, April 12 /PRNewswire/ -- NAB Booth SL7408 -- JMR Electronics, Inc., a leading manufacturer of high performance server and storage solutions optimized for digital cinema workflows, announced today that Offhollywood, a New York City based digital cinema innovator providing state-of-the-art 3D imaging and post solutions, has chosen JMR's BlueStor™ DigiLab™ Video Server and BlueStor Extender™ as the foundation for a powerful new stereoscopic monitoring and color grading platform.

By combining JMR's new BlueStor DigiLab Video Server and BlueStor Extender products with RED's Digital Cinema RED Rocket™ transcode accelerators and Assimilate's Scratch™ digital finishing software, Offhollywood and JMR have developed a fast and flexible 3D monitoring and color correction platform that delivers the power required to manipulate 4K files in 3D and in real-time for just a fraction of what competing multi-stream 4K solutions cost.

With the advent and availability of the RED One digital cinema camera and complimentary hardware like the RED Rocket accelerator card, the number of 2K and 4K projects in production has been growing exponentially, creating an increasing demand for the know-how from experts like those working at Offhollywood. Furthermore, with blockbuster films like "Up", "Avatar", and "Alice in Wonderland" selling out their 3D screenings routinely coupled with the consumer electronics' industry's commitment to support 3D TV, it seems clear that 3D digital cinema has taken the first steps in establishing a new market frontier for both content providers and their audiences.

Offhollywood's CTO and co-founder, Mark L. Pederson, has been tapped frequently by major studios and independent producers alike due to his continued success in applying emerging technologies, R&D, and cutting-edge production and post-production techniques to the art and science of film and television projects.

In one of Pederson's latest projects, he has configured JMR's BlueStor DigiLab with a JMR BlueStor Extender and two Red Rocket cards from RED Digital Cinema to screen and color grade 4K media in stereoscopic 3D in their Dolby 3D Digital Intermediate Theatre. With a base capacity of 32 hard disk drives available between the two products coupled with the flexibility and easy scalability of the JMR Extender, an entire stereoscopic 3D feature plus transcoded dailies could actually be stored on set and regularly backed up quickly and easily to eSATA drives and/or an LTO-4 "Digital Negative" for secondary and tertiary backup purposes during the course of production.

"We are extremely impressed with the performance of the JMR system and being able to work with 4K RAW files in 3D in real-time is just fantastic," notes Pederson. "The JMR BlueStor Extender gives us additional PCIe slots that allow us to run two Red Rocket cards, an 8Gb Fibre Channel HBA to move files to and from our SAN, Lynx audio card and Nvidia^® 5800 GPU card with HD-SDI. This incredible flexibility in addition to the system's screaming fast internal storage is a win-win for all."

"JMR is very excited to be collaborating with Mark and his team at Offhollywood," adds Josef Rabinovitz, president and CEO of JMR. "By combining the field proven innovation, performance and reliability that JMR products have provided for nearly thirty years with Offhollywood's talent and knowledge specific to the best hardware and software tools for the film-making industry, Mark has demonstrated that powerful and affordable 3D solutions are available today that rivals the capabilities previously confined to the budgets of only the big studios."

About JMR Electronics

JMR is the leading value provider of scalable storage systems for performance, capacity and availability driven applications in the government, rich media, VOD, video surveillance and Web 2.0 markets. As a pioneering leader in high performance RAID storage technologies since 1982, JMR's complete line of BlueStor PeSAN(TM) DAS, NAS and SAN solutions are ideal for nearly every IT and video production need.  For more information about JMR or the BlueStor product line, visit www.jmr.com or contact the company at 818.993.4801, or [email protected].

About Offhollywood

Offhollywood is a digital cinema company based in New York City and Baton Rouge, La. An early adopter and innovator, Offhollywood is steeped in emerging technologies, R&D, and cutting-edge production and post-production techniques. Actively partnering with leading hardware and software vendors, Offhollywood is tapped both by major studios and independent producers to tackle the most challenging projects. A leader in 4K digital cinema services, Offhollywood has been providing RED ONE^TM 4K cameras, technical support, workflow, and post-production services since the first RED cameras were released. Since its founding by Mark L. Pederson and Aldey Sanchez in 2003, Offhollywood has provided production, editorial, color grading, and finishing services to scores of feature, television, and commercial projects. More information is available at www.offhollywoodny.com.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

SOURCE JMR Electronics, Inc.

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