JMPR Public Relations Named Agency Of Record For AutoWeb

WOODLAND HILLS, Calif., Feb. 24, 2015 /PRNewswire/ -- AutoWeb, the nation's fastest-growing automotive search site, has selected JMPR Public Relations as its public relations agency of record. Designed to help car shoppers find and choose the right vehicle based on specific and intuitive search criteria, AutoWeb also delivers exclusive and informative content from an editorial team of knowledgeable automotive industry experts.

JMPR will be responsible for handling media relations activities and brand strategies. JMPR will also assist with the development and implementation of creative campaigns that will highlight the expertise of AutoWeb's executive and editorial teams and expand the brand's reach within the automotive, technology, business and lifestyle industries.

Unique social sharing features and very specific search options make the car shopping experience on AutoWeb faster and more engaging. AutoWeb also has a programmatic platform that enables advertisers to reach car shoppers across all makes, models, locations and devices, delivering high-intent visitors to automotive-related websites and apps in real-time.

"Building an authoritative brand and voice from the ground up is challenging — the process requires working with a company that understands the business model, the market landscape and the segment. The experienced team at JMPR is very well-respected and trusted, and they boast extensive experience," said Charlie Schiavone, AutoWeb's General Manager of Product. "Their reputation, combined with an expansive network of automotive industry and media contacts, makes them the ideal partner to fulfill our public relations needs and represent AutoWeb."

About JMPR Public Relations

JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 36 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include McLaren Automotive, Infiniti, Airstream Trailers, The Los Angeles Auto Show, Meguiar's, Inc., Royal Purple, Bentley Motors, and Bugatti Automobiles among others. Visit us at www.jmprpublicrelations.com or "like" us on Facebook. For the very latest news on JMPR and its clients, follow us on Twitter @JMPRNewsAlerts.

About AutoWeb

AutoWeb is the first vehicle search engine with unique social sharing features that make shopping for a car more engaging and fun, while enhancing the experience with intriguing and informative content. AutoWeb's adserver platform enables advertisers to reach car buyers across all makes, models, locations and devices, delivering high-intent car shoppers to automotive-related dealer, OEM and third-party websites and apps in real-time. Founded in 2013, AutoWeb is headquartered in Miami, has regional offices in Detroit and Los Angeles, and is expanding operations around the world. For more information, visit www.autoweb.com.

SOURCE JMPR Public Relations

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http://www.jmprpublicrelations.com

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