J.Lindeberg Extends Co-operation With Camilo Villegas Through 2014

LOS ANGELES, Jan. 27, 2011 /PRNewswire/ -- J.Lindeberg, the premium apparel brand that bridges fashion and function, has re-signed leading PGA Tour player Camilo Villegas. Villegas will continue to be the primary ambassador for J.Lindeberg's golf collection for another four years. Additionally, and starting already in 2011, Villegas will again be wearing J.Lindeberg's iconic belts.

(Photo:  http://photos.prnewswire.com/prnh/20110127/LA36048-a)  

(Logo:  http://photos.prnewswire.com/prnh/20110127/LA36048LOGO-b)  

"I started wearing J.Lindeberg even before I joined the PGA tour and I am very happy that I will continue to do so. I love J.Lindeberg's fashionable functionality. J.Lindeberg helps me look impeccable both on and off the course," says Camilo Villegas.

J.Lindeberg's "Camilo Villegas Selection," which consists of special edition pieces that are promoted and worn by Villegas, will soon start to reach retailers with its fourth collection (SS2011) since the launch in 2009. Villegas, who regularly supports J.Lindeberg with product development and testing will continue to do so over the course of the whole extension period.

"Camilo has established himself as a top athlete in global golf. He is elegant, professional, and he shares our passion for golf and golf-wear. He has the same mindset when it comes to his game as we have when it comes to our products – to always strive for improvement. As such we could not wish for a better ambassador for J.Lindeberg than Camilo Villegas," says Global Brand Director Stefan Engstrom.

"2010 was a strong year for the J.Lindeberg brand as we grew our business significantly in the US and continued to deliver the finest quality products to the top accounts in the industry. Our continuing relationship with Camilo represents this commitment and to the best of the qualities of the game," says J.Lindeberg USA CEO Colin Dyne.

J.Lindeberg will launch its new Fall Winter 2011 collections, including the J.Lindeberg "Camilo Villegas Selection" line, at the PGA Merchandise show in Orlando, booth number 5451, January 27th to the 29th.

ABOUT J.LINDEBERG

Since its first collection in 1997, J.Lindeberg has successfully combined fashion and sportswear. The Company's main collection and its progressive golf and ski collections are sold in more than 30 countries world-wide. J.Lindeberg stores are located in Stockholm, Copenhagen, Kitzbuhel, Los Angeles, Miami, New York, Osaka, Hong Kong, Seoul and Malmo. J.Lindeberg apparel is also carried by leading independent boutiques, upscale departments stores and some of the world's most exclusive golf and ski shops. J.Lindeberg is headquartered in Stockholm, and its principal owners are the investment firm Proventus, CEO Jonas Meerits and Global Brand Director Stefan Engstrom. The US-distribution is a joint venture between J.Lindeberg and PPLB, based in Los Angeles California, run by CEO Colin Dyne.

SOURCE J.Lindeberg

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