JJ's House Preps for Peak Summer Wedding Season by Offering Its Signature Bridal Collection for Millennials

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Jun 11, 2017, 21:00 ET

HONG KONG, June 11, 2017 /PRNewswire/ -- With the unofficial start to summer already getting under way, the annual wedding season has kicked into full gear, too. While almost any weekend of the year is a good time to say "I do," statistics show that there are two spikes: late May and June and again in late August through September and early October. For countries like the United States and China, as well as those in Europe, located in the northern mid-latitudes, the double spike makes sense. Couples in love want to make the most of the warm weather season, but avoid the sweltering heat of late July and August.

But if this trend has remained constant for decades, what is changing, however, is the way soon-to-be-brides purchase the dress of their dreams and review a potential bridal collection. With millennials now in the heart of the marrying demographic — the average age of first marriage for women is 27 and 29 for men — brides are doing less in-store shopping for the perfect dress and are shopping online instead.

Recognizing this growing millennial trend, JJ's House, a global online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories, is pleased to offer its signature bridal collection with over 1,200 styles that can be customized and tailored to exact specifications and shipped across the globe with carriers including DHL or UPS.

"Compared to their Baby Boomer or even Gen Xer cousins, millennials are more likely to shop online," says Linde Buyer, JJ's House's CEO. "They're also busy, with nearly half of workers age 25 to 34 balancing multiple jobs, some full time, some in the gig economy, and many juggling a combination of both. That means brick-and-mortar shopping has become something of a luxury. This is especially true when shopping for a wedding dress, one of the most special purchases a young woman can make. Details must be flawless. The design must match the wearer perfectly. At JJ's House we specialize in this level of detail and leave nothing to chance."

The way it works is simple. Shoppers enjoy a streamlined and highly efficient homepage where dress categories are selected, starting with prices as low as $79 and featuring savings of up to 60 percent off competitors' prices. Then the general shape and length of the dress is selected. Options include: Trumpet/Mermaid, Ball-Gown, Sheath, Empire, and more. Length ranges from Short/Mini to Court Train. The site goes into further detail by asking shoppers about the venue. Beach? No problem. Church? JJ's has that covered too. Additional dress options include season, fabric, straps, and wraps.

Founded in 2007, JJ's House turns your wedding fantasy into reality by providing exceptional bridal fashion and impeccable design at affordable prices. The company's bridal collection uses only the highest quality materials and detailing, creating styles that are not only timeless but that represent the best in value. Above all, the company knows that even for tech-savvy millennials, online shopping can be a stressful experience too. Recent data breaches and attacks have heightened consumers' digital concerns. But it doesn't have to be that way. JJ's House offers a secure and safe shopping environment for all customers and relies on trusted payment processing systems and integrates VeriSign's globally recognized payment technology. The company also accepts credit card, debit card, wire transfer, Western Union, and PayPal payments.

"Pretty much the only thing we can't control is the weather," Buyer says. "But if we can't guarantee you perfect sunshine and pleasant temperatures for your special day, we can promise you an unmatched bridal collection, world-class customer service, and a commitment to go the extra mile in delivering the dress of your dreams to you."

For more information about JJ's House and to learn about its signature bridal collection and related dress offerings please contact Jason WU, marketing manager at ReadMod Technologies (HK) Limited at: [email protected] or +852 81990571.

ABOUT JJ'S HOUSE

Founded in 2007, JJ's House is the global leading online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories. Customers can browse the vast online selection and choose their favorite dresses with great satisfaction. JJ's House prides itself on exceptional customer service, high quality, and affordable prices.

SOURCE JJ's House