JJ's House Offers Mature Women Wedding Dresses for Every Style or Occasion

Ageless Elegance Exemplifies October Marriage Season Peak

News provided by

Oct 29, 2017, 22:00 ET

HONG KONG, Oct. 29, 2017 /PRNewswire/ -- With the annual marriage season reaching another seasonal peak just as the fall foliage peaks across the northern and central United States, another trend is becoming increasingly clear: the modern marriage bears less and less resemblance to what's come before. And

JJ's House , a global leading online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories, captures this trend beautifully with an exquisite selection of wedding dresses designed for mature women.

To be clear, "mature women" are age agnostic. That's because what defines a wedding today is no longer typical. More than anything, mature women are more a mindset than some number denoting how many orbits an individual has traveled around the sun. Weddings today come in all shapes and sizes: many women marry in their 30s or 40s — Sweden has the highest average at 35 — venues vary from upscale country clubs, to industrial urban spaces, to laidback beaches, to the tops of mountains. To say that anything goes is a major understatement.

"At JJs House, we want our mature women shoppers to feel radiant in their evening dresses, no matter where they say their 'I dos,' — or when," says Linda Buyer, the company's CEO. "Fall is the perfect time of year to tie the knot. For most of the country the weather is much cooler, evenings last longer, and from Maine to Michigan and across the Heartland, a kaleidoscope of color has exploded across the land. As the lush greens of summer fade to the brilliant reds, crisp oranges, and fickle yellows of autumn, the fall season is all about spending time with family, rekindling old love, and in many cases, embracing the fiery passion of a love that's exciting and new."

The JJ's House experience is all heart, too, and begins with its well-designed homepage. Shoppers enjoy a streamlined interface where dress categories are selected. To make navigation even easier, there is a link for Evening Dresses for Mature Women. On that page, brides-to-be will find dresses that fit a variety of styles and occasions — many of them reduced in price up to 70 percent. Prices start as low as $45 with most dresses around $100 to $150. Customers then select their dress shape and length. Options include: Empire Scoop Neck knee length, A-Line/Princess V-necks asymmetrical, Tulle Evening Dress with ruffle, and Trumpet/Mermaid off-the-shoulder Sweep Train with a Chiffon lace. Additional details including: size, season, fabric, straps, and wraps are also covered.

Founded in 2007, JJ's House turns your fantasy into reality by providing exceptional bridal fashion and impeccable design at affordable prices. The company's mature women dresses collection uses only the highest quality materials and detailing, creating styles that are not only timeless but represent the best in value. JJ's House also offers a safe and secure shopping environment for all customers and relies on trusted payment processing systems and integrates VeriSign's globally recognized payment technology.

"Whether it's a bride's first marriage, second, or third, women of all ages expect high-level professionalism throughout the wedding preparation process," says Buyer. "That means an unmatched attention to detail, superior customer service, and a selection of dresses and outfits that meet the needs of today's beautifully diverse brides. With the added efficiency of online shopping today's mature women, often at the upper echelons of their careers, can select the wedding dress of their dreams all while staying firmly fixed on the priorities that a 60-plus hour work week demands. JJ's House looks forward to delivering on its promise of achieving these aims and more!"

For more information about JJ's House and to learn about its mature women dresses please contact Jennifer Grant, Marketing Manager, at [email protected].

ABOUT JJ'S HOUSE

Founded in 2007, JJ's House is the global leading online retailer for wedding gowns, special event dresses, wedding party dresses, and accessories. Customers can browse the vast online selection and choose their favorite dresses with great satisfaction. JJ's House prides itself on exceptional customer service, high quality, and affordable prices.

SOURCE JJ's House