Jive-x Winter Release Delivers Competitive Edge By Deepening Prospect, Customer And Partner Engagement
Jive's external community solution enables companies to captivate and nurture key audiences; broadens integration with Marketo
PALO ALTO, Calif., Feb. 26, 2015 /PRNewswire/ -- Jive Software, Inc. (Nasdaq: JIVE) today announced the Winter release of its Jive-x external community solution, adding new capabilities to drive brand affinity and foster prospect, customer and partner engagement. This latest quarterly update empowers companies to increase community participation and marketing conversion rates through targeted messaging, improved performance and new integration with Marketo. Leveraging the latest in responsive web technology, visitors to Jive-x communities enjoy a seamless experience regardless of device or browser.
"Today's modern, leading companies recognize that best-in-class customer and partner communities are business imperatives – not only for customer support, but for prospect and partner engagement as well," said Clara Liang, chief product officer at Jive Software. "Our Jive-x Winter release enables businesses to better inform, captivate, track and nurture their prospects and customers, bringing the benefits of a vibrant community to every stage of the customer lifecycle."
Available this week, the Jive-x Winter release helps companies attract and retain prospects, customers and partners by:
Tracking brand affinity via deeper insight. Jive-x delivers valuable insight about prospects and customers so that marketers and community managers can improve brand awareness, message relevance and ultimately participation and conversion rates.
- Marketo integration. New direct integration between Jive-x and Marketo will supplement details about a prospect's website activity with insight into their community interactions. With this data, marketers can automatically personalize messaging and campaigns based on each visitor's demonstrated interests.
- Community health report. In addition, this release provides community managers with fine-grained analytics and visibility into how member metrics changed over the last 24 hours, seven days or month. With this new report, they can instantly see the effects of any adjustments or improvements they've made to the community.
Captivating and nurturing community members with tailored experiences. The Jive-x Winter update also adds several new ways to get the right information in front of the right people.
- Dedicated news filters. Companies can create specific groups – such as new members, people interested in a particular product, or partners – to receive relevant information from throughout the community. As a result, members will receive more focused news in their activity streams.
- Customizable tiles. Community managers can now place easily customizable application tiles on any landing page to deepen engagement. The centrally managed tiles can be leveraged to draw attention to timely promotions, advertisements, images, related content from other systems, or unique navigation options.
- Enhanced speed. This latest cloud release also delivers significant performance improvements, resulting in faster page loads to delight users and optimize search engine results.
"In just under four months, we've on-boarded over 200,000 new members into our Jive-based computer networking community," said Mark Blackwell, chief operating officer at GNS3. "With that kind of rapid growth, performance and scalability are key for us – and Jive-x is delivering on both fronts with massive improvements in this latest update. In addition, we're looking forward to the new community health report in the Winter release, which will provide valuable insight as we continue to optimize and grow the GNS3 community over time."
Jive-x 8 Delivers the Most Powerful Hosted External Community Experience
Many of the new features available within the Jive-x Winter release will also be included in the hosted version of Jive-x. The Jive-x 8 external community product combines the very best features from the past year's cloud releases within one experience for Jive's global hosted customers. Jive-x 8 will be available starting in late March.
About Jive Software
Jive (Nasdaq: JIVE) is the leading provider of modern communication and collaboration solutions for business. Recognized as a leader by the industry's top analyst firms in multiple categories, Jive enables employees, partners and customers to work better together. More information can be found at www.jivesoftware.com.
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SOURCE Jive Software
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