Jim Lyski to Join Ansira Board of Directors

ST. LOUIS and DALLAS, Sept. 26, 2017 /PRNewswire/ -- Ansira, a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM and performance media, announced today that industry leader Jim Lyski will be joining the company's Board of Directors, effective August 1^st, 2017.

"We are delighted that Jim has agreed to join Ansira's Board of Directors," said James Warner, Chairman of Ansira's Board of Directors. "At a time when we are constantly looking for opportunities to expand, Jim's best-in-class marketing and brand management experience makes him a valuable addition to our Board. Due to the expected growth for Ansira, Jim has been added to the Director's Board to assist with increasing the company's success. We look forward to welcoming him to our Board and into the Ansira family."

Jim Lyski has more than 20 years experience in brand management, marketing strategy and enterprise analytics for national consumer and B2B brands. With a focus on product development and innovation, he has successfully led several companies through digital transformation initiatives. Currently, Mr. Lyski is Chief Marketing Officer and Executive Vice President of CarMax, the nation's largest retailer of used cars, and leads the company's product and marketing functions. Prior to joining CarMax, he served as CMO for The Scotts Miracle-Gro Company, as well as CMO for Nationwide Mutual Insurance Company. He has also held marketing leadership positions at Cigna Healthcare Inc. and FedEx Corporation.

"It is a pleasure to be working with the rest of the Board to help the management team at Ansira execute the company's growth strategy," said Jim Lyski. "Their strong focus on data and the unprecedented results they provide to their clients have made them a leader in the digital-marketing industry. Ansira is a company with a history of success and is well-positioned for growth in the still-fragmented marketing industry. I am positive that my experience in marketing strategy will provide additional value while positioning the company for continuous success."

Ansira is majority owned by Advent International, one of the largest and most experienced global private equity investors. Over the past five years, Ansira has grown revenue and EBITDA by 59% and 68%, respectively. The company expects to continue this growth trajectory with the added support of Advent, which acquired the business in December 2016. Ansira continues to be the leader in modeling and activating 1st, 2nd & 3rd party data, delivering results for world-class brands, including 25+ Fortune 500 brands. Additionally, Ansira has achieved a 96% client retention rate throughout its history.

"Jim is an accomplished and experienced leader in the marketing industry," said Nick Pike, a Vice President at Advent International and a member of the Ansira Board of Directors. "We believe he will help to support Ansira's management team as it identifies attractive growth opportunities and works to build upon its positive momentum. Advent and Ansira are thrilled to welcome him as a member of our Board of Directors and are confident we will benefit from his insight and expertise."

Ansira's talented management team and advanced technological capabilities have enabled the agency to continue to serve customers, grow consistently and take a leadership role in the consolidation of the marketing solutions industry.

Jim received his MBA in Marketing and B.S. in Journalism and Advertising from the University of Oregon and serves as a trustee for the Wexner Center Foundation.

ABOUT ADVENT INTERNATIONAL:

Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 325 private equity transactions in 41 countries and as of March 31, 2017, had $39 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit: www.adventinternational.com

ABOUT ANSIRA:

Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM, and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation, and trade promotion programs. Ansira is among the 3 largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services. For more information, visit: https://ansira.com/

Media Contact: North 6^th Agency, Inc. (For Ansira)
212.334.9753 ext. 145, [email protected]

SOURCE Ansira

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https://ansira.com/