Jim Kelly, Antonio Pierce, Nick Lachey and Thousands of Fans Help Tostitos Brand Set Guinness World Records® Title in Times Square, Driving $200,000 Donation to Big Brothers Big Sisters

With 181 Successful Field Goals, Tostitos Brand Sets Guinness World Records® Title for Most People to Make an American Football Field Goal in Six Hours

News provided by

Frito-Lay North America

Dec 19, 2011, 07:00 ET

PLANO, Texas, Dec. 19, 2011 /PRNewswire/ -- Thousands of eager football fans gathered in Times Square on Dec. 16, 2011 to kick their way into the record books and raise money for Big Brothers Big Sisters. With 181 successful field goal attempts, these fans helped the Tostitos brand set the Guinness World Records® title for most people to make an American football field goal in six hours. As a result, the Tostitos brand is donating a total of $200,000 to Big Brothers Big Sisters, helping the organization carefully make and support long-term mentoring matches to help children overcome adversity and succeed in and out of school.

The Guinness World Records® record attempt took place during one of the most exciting social occasions of 2011, the first-ever Tostitos "Fiesta in the Square." During this one-of-a-kind "party with a purpose," Times Square Military Island was converted into a college football endzone where fans took turns attempting field goals. Former college and pro football greats, including Jim Kelly, Rodney Peete, Antonio Pierce, Bill and Martin Gramatica, and Eddie George were on hand to coach fans as they attempted their field goal kicks. Multi-platinum recording artist, television personality and Big Brother Nick Lachey, and approximately 100 mentors ("Bigs") and mentees ("Littles") from the Big Brothers Big Sisters of New York City, also took part and had their shot at contributing to the record-setting achievement.

During the Tostitos Fiesta in the Square, attendees also had the chance to celebrate with one another, play interactive football-themed games and see firsthand the important link between great social skills and successful mentoring relationships. Highlights from the event will be shared during the nationwide broadcast of the Tostitos Fiesta Bowl on ESPN on January 2, 2012. Tostitos, a flagship brand of PepsiCo's Frito-Lay division, has sponsored the Fiesta Bowl for the past 17 years.

"Tostitos is a brand that believes in being social and is known for making any occasion a party. This time, we knew we wanted to throw the ultimate 'party with a purpose' and help an organization that shares our belief in the power of bringing people together," said Justin Lambeth, vice president, marketing Tostitos. "Thanks to our fans, our first-ever Fiesta in the Square was more than a party for a good cause, it was a record-setting celebration that helped raise all-important funds to support Big Brothers Big Sisters and hopefully moved many fans to get more involved with this deserving organization."

"We are so grateful for the support of the Tostitos brand and all of the fans and Big Brothers Big Sisters champions who did their part to set this exciting new record," said John Avondolio, Big Brothers Big Sisters of America Vice President of Marketing and Communications. "Our mentoring leads to measurable outcomes, including educational success, risky behavior avoidance and greater confidence. All of this hard work paid off in the most meaningful way, helping us raise critical funds needed to bring our proven mentoring services to more volunteers, children and families."

Though the Guinness World Records® title has been set, fans across the country can still get involved with Big Brothers Big Sisters by volunteering their time as an adult mentor or making donations by visiting www.facebook/com/tostitos or www.bbbs.org/Tostitos until January 1, 2012. The Tostitos brand will match consumer donations made during this time period, up to a maximum of $25,000.

About Tostitos
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters' mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

Partnering with parents/guardians, school, corporations and others in the community, Big Brothers Big Sisters carefully pairs children ("Littles") with screened volunteer mentors ("Bigs") and monitors and supports them in one-to-one mentoring matches throughout their course. The organization holds itself accountable for children in the program to achieve measurable outcomes, such as higher aspirations; greater confidence and better relationships; educational success; and avoidance of delinquency and other risky behaviors. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. Headquartered in Philadelphia with as network of about 360 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteer mentors and families. Learn how you can positively impact a child's life, donate, or volunteer at BigBrothersBigSisters.org.

SOURCE Frito-Lay North America