Jim Beam Unveils First-Ever Artificially Intelligent Decanter

The bourbon and tech industries collide once again with the introduction of "JIM"

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Nov 29, 2017, 08:00 ET

CHICAGO, Nov. 29, 2017 /PRNewswire/ -- Jim Beam, the maker behind the world's best-selling bourbon and last year's groundbreaking Jim Beam® Apple Watch, is making history yet again, taking its knack for innovation to create the first-ever "smart decanter."

"JIM," the world's first smart decanter.

A "HomeBar" engineered with more than 200 years of bourbon know-how, "JIM" is advancing the technology of shot pouring and drinking, providing bourbon lovers a high-tech way to enjoy America's Native Spirit. A preview of the whiskey world's most innovative piece of technology can be viewed on YouTube, and is available in limited quantities to those 21 years of age or older for pre-order on www.JimBeam.com for $34.90. Unlike other smart home devices, "JIM" not only answers life's most important questions, but also offers groundbreaking shot pouring functionality that allows legal drinking age consumers to serve up a drink from the comfort of their couch.

Voiced by 7^th Generation Master Distiller Fred Noe, the decanter-turned virtual voice assistant includes a sleek compartment for bourbon storage and voice command capabilities. While he can't turn off the lights or sing you a song, "JIM" bridges the gap between Silicon Valley and Kentucky with unique artificial intelligence that will answer your questions… and pour you a glass of bourbon.

"At Jim Beam, we're in the business of evolving the way people drink delicious bourbon," said Noe. "For decades, we produced unique limited-edition decanters that are now collectors' items. And now, we're introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family."

For a limited time only, "JIM" will be available for pre-order at www.JimBeam.com while supplies last. While modern smart devices have been known to retail upwards of $349, "JIM" will cost just $34.90.

The Jim Beam family has been answering questions about bourbon for more than 200 years. Jim Beam® is a Kentucky Straight Bourbon that's aged twice as long as required, delivering an oak vanilla, spicy backdrop with a toasted oak, sweet finish. It is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

For more information on "JIM," follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Jim Beam® Original Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.
©2017 James B. Beam Distilling Co., Clermont, KY

SOURCE Jim Beam