Jim Beam Releases New Premium Take On Rye Whiskey Staple

World's No. 1 Bourbon Refreshes Classic Jim Beam® Rye Whiskey Offering with New Pre-Prohibition Style Rye for Ideal Mixability along with an updated Premium Label Design

News provided by

Jim Beam

Jan 13, 2015, 10:13 ET

DEERFIELD, Ill., Jan. 13, 2015 /PRNewswire/ -- Today, Jim Beam^®, the world's No. 1 bourbon, announces the refresh of Jim Beam^® Rye – the classic Kentucky Straight Rye Whiskey offering that's been a staple on whiskey bars globally for decades.

New Jim Beam^® Pre-Prohibition Style Rye, bottled at 90-proof, has a distinct spicy flavor and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail. Founded in 1795, Jim Beam Rye is a pre-prohibition style rye whiskey made from one of the Beam family's oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years.

"We've heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "We listened to this feedback, and know that the time is right to Make History by taking a classic product that's loved around the world and making it even better."

About Jim Beam^® Pre-Prohibition Style Rye Whiskey

Now bottled at 90-proof, the new Jim Beam Rye is a pre-prohibition style Kentucky Straight Rye Whiskey.
Jim Beam Pre-Prohibition Style Rye is spicy and warm with a bit of a black pepper bite which gives way to vanilla and oak undertones. The finish is warm and inviting.
Jim Beam Pre-Prohibition Style Rye has a rye spicy aroma, with hints of vanilla and oak notes, with a golden amber color.
Jim Beam Pre-Prohibition Style Rye will have an updated bottle label design to reflect the premium quality of product.

New Jim Beam Pre-Prohibition Style Rye has a suggested retail price of $22.99 for 750mL, and will be available in select on-premise locations and retailers nationwide starting in January 2015.

For more information about Jim Beam Pre-Prohibition Style Rye, "like" our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com/other-bourbons.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker's Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Jim Beam® Straight Rye Whiskey
45% Alc./Vol. ©2015 James B. Beam Distilling Co., Clermont, KY
All trademarks are the property of their respective owners