Jillian Michaels And Crunch Fitness Partner To Launch JILLIAN MICHAELS BODYSHRED

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Sep 10, 2012, 05:26 ET

NEW YORK, Sept. 10, 2012 /PRNewswire/ -- Crunch Fitness, the world-renowned leader in innovative group fitness classes, has teamed up with Jillian Michaels, America's toughest trainer, to launch JILLIAN MICHAELS BODYSHRED, a 30-minute workout that utilizes Jillian's revolutionary and effective approach to shed fat, define lean muscle, and condition its devotees for peak performance inside the gym and out. JILLIAN MICHAELS BODYSHRED will launch exclusively at Crunch locations nationwide in September 2012, and eventually rollout to various fitness facilities across the U.S. and beyond.

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"I am thrilled to launch my BODYSHRED class at Crunch Fitness," said Michaels. "My classes are fun, fast-paced 30-minute workouts that offer a scientific, metabolic training approach to achieve a strong, sexy body. It's a powerful integration of cutting edge fitness techniques that evolves traditional exercise methods through the exploration of movement possibilities and strategies to help its participants get in the sickest shape possible, at an accelerated pace."

JILLIAN MICHAELS BODYSHRED brings Jillian's effective 3-2-1 interval system into the group fitness studio, allowing gym goers the opportunity to experience this one-of-a-kind workout. Each sequence is broken down into 3 minutes of strength, 2 minutes of cardio and 1 minute of abs, allowing participants to max out their own unique potential in each and every workout. This technique also allows participants to rapidly progress over time by building endurance, power, balance, speed, agility, and ultimately their results.

"I have so much respect for Jillian Michaels and the passion and dedication she brings to our industry," said Donna Cyrus, SVP of Programming, Crunch. "I am thrilled to collaborate with her and build a program exclusive to Crunch members based on her revolutionary fitness and weight loss methodology."

JILLIAN MICHAELS BODYSHRED will officially launch exclusively at Crunch on Sept. 10th in New York City, Los Angeles, Miami and the San Francisco/Bay Area. The class will be free for members and non-members can purchase a guest pass at any Crunch location. For more information about JILLIAN MICHAELS BODYSHRED visit JILLIANMICHAELSBODYSHRED.com. To check class schedules or download a free guest pass visit Crunch.com.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 150,000 members with 44 gyms worldwide. Crunch looks to rapidly expand their collection of gyms across the U.S. and around the globe. Go to www.crunch.com for more information.

ABOUT EMPOWERED MEDIA

Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels' newest bestselling book, UNLIMITED: HOW TO BUILD AN EXCEPTIONAL LIFE is available now wherever books are sold. For more information about Jillian Michaels please visit www.jillianmichaels.com

SOURCE Crunch Fitness