Jiffy Lube® Service Centers in New England Kickoff Weekend for the 2014 MUSCLE UP® Campaign

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Jul 23, 2014, 09:00 ET

HOUSTON, July 23, 2014 /PRNewswire/ -- All Jiffy Lube service centers in Massachusetts, New Hampshire, Rhode Island, Maine, and Vermont will kick off the 2014 MUSCLE UP® campaign in support of the Muscular Dystrophy Association (MDA) with a special fundraising effort. Each Jiffy Lube will donate $1 for every Jiffy Lube Signature Service® Oil Change purchased in participating New England stores during the weekend of July 25, 26 and 27. There are 76 Jiffy Lube service centers participating. Kick off events are planned in individual stores that include appearances by radio station personalities.

Jiffy Lube – the company that pioneered the fast oil change industry and industry leader in vehicle preventive maintenance is embarking on its third annual MUSCLE UP® campaign in support of the Muscular Dystrophy Association (MDA). As part of the program, Jiffy Lube invites drivers to visit participating Jiffy Lube® service centers between July 22 and September 1, 2014 to raise funds for MDA and help those affected by any of the 43 different muscle diseases covered in MDA's program, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases.

Since 2012, Jiffy Lube has raised more than $2 million nationally for MDA through the MUSCLE UP program, and this year's campaign aims to raise an additional $1 million. Vital funds raised help provide health care services as well as support worldwide research and education. Through generous donations, thousands of children and adults have the opportunity to experience MDA summer camp each year at no cost to their families.

"We're proud to support the MDA and the families who benefit from the organization for a third year," said Marc Fanticola with Jiffy Lube. "Jiffy Lube franchisees across the country are committed to raising greater awareness in our communities and encouraging customers to join the fight against muscle disease."

SUPPORT THE CAUSE
The MUSCLE UP campaign emphasizes the parallels between the body's muscles and a vehicle's engine – both require care and maintenance to perform to their fullest potential. Beginning July 22, Jiffy Lube customers can make a $3 donation to MDA through the MUSCLE UP campaign at participating Jiffy Lube service centers across the country. In return, donors will receive a MUSCLE UP savings book with more than $100 in savings from Jiffy Lube as well as coupons from Gap®, Michaels® Arts & Crafts, Famous Footwear® and Aeropostale®. All funds raised during the six-week campaign will benefit MDA and its programs on both the national and local level.

Additionally, an online donation component will help extend the reach of the campaign. For each new fan who "Likes" the Jiffy Lube corporate Facebook page between July 22 and September 1, 2014, Jiffy Lube will donate $1 to MDA (up to $10,000).

JIFFY LUBE AND MDA
MDA is dedicated to finding treatments and cures for muscle diseases by funding worldwide research. The organization assists families with life-changing health care services and support, and are rallying communities to fuel the fight for muscle health. Jiffy Lube works closely with MDA to coordinate the partnership and to connect Jiffy Lube franchisees with their local MDA chapters.

This year, nine-year-old Reagan Imhoff from New Berlin, Wis., is representing MDA as the 2014 National Goodwill Ambassador. Reagan, who is the face of this year's MUSCLE UP program, will travel the country with her parents representing individuals and families served by MDA, and speaking at national sponsor events, conferences and special MDA events.

"We're thrilled to have Jiffy Lube on board as a national sponsor for a third year," said MDA President and CEO Steven M. Derks. "We greatly appreciate the commitment of Jiffy Lube franchisees and drivers across the country who are muscling up to save and improve the lives of our families."

About MDA

The Muscular Dystrophy Association is the world's leading nonprofit health agency dedicated to saving and improving the lives of anyone with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement. Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews. Learn more about MDA's mission by watching this video.

SOURCE Jiffy Lube