Jewelry Television® (JTV) Announces the Premiere of Tanzanite: The One Generation Gemstone on DVD

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Jul 28, 2010, 03:20 ET

KNOXVILLE, Tenn., July 28 /PRNewswire/ -- Jewelry Television® (JTV), the world's largest retailer of loose gemstones, recently announced the premiere of Tanzanite: The One Generation Gemstone, a documentary-style DVD that explores the history, lore and mining of tanzanite, one of the world's highly sought-after gemstones. Tanzanite: The One Generation Gemstone is part of Jewelry Television's Gemstone Adventure Series collection of DVD documentaries.

To view the multimedia assets associated with this release, please click: http://www.prnewswire.com/mnr/jewelrytelevision/41481/

(Photo: http://photos.prnewswire.com/prnh/20100728/MM40354 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100728/MM40354 )

Discovered in 1967, tanzanite has taken the jewelry and gemstone industries by storm. The beautiful, vibrant blue-purple gemstone has intrigued consumers and captured the interest of jewelry designers across the globe. Tanzanite is unique in that it is found in only one place in the world -- a small strip of land in a remote region of East Africa. Rumors of decrease in supply led Jewelry Television's experienced team of gemologists to Arusha, Tanzania in search of the real story.

The 45 minute, action-packed documentary explores the people, marketplace and mines of Tanzania while accompanying miners deep into the earth to uncover tanzanite "in the rough." Jewelry Television's team even follows the gemstone all the way to Jaipur, India where the stones are cut, faceted, polished and prepared for market.

"Based on our conversations with miners and traders, and personal explorations led us to the conclusion that tanzanite may truly be a gemstone that is available for only one generation," said Jerry Sisk, Graduate Gemologist and Co-Founder of JTV. "JTV is the largest retailer of tanzanite in the world and we wanted to get to the bottom of the supply situation and inform the public. This documentary takes you along with us for the ride," he said.

Tanzanite: The One Generation Gemstone is available at JTV.com for $19.99 plus shipping and handling.

About Jewelry Television®

Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. sites. The privately-held company was founded in 1993 and broadcasts its high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV.com is the fourth largest jewelry internet destination according to Internet Retailer's Top 500 Guide for 2009. For more information, visit JTV.com.

SOURCE Jewelry Television