Jewelry Industry Launches Gems Among Us Contest

A nationwide essay contest to recognize the "Gems Among Us"

NEW YORK, Sept. 21 /PRNewswire-USNewswire/ -- Jewelry Information Center (JIC), the consumer education arm of Jewelers of America (JA), along with more than 125 jewelry retailers nationwide, launched a nationwide essay contest, Gems Among Us, on Monday, September 13.  To enter JIC's Gems Among Us Contest, people submit essays describing the individuals they believe make the world a better place at JIC's website, www.JIC.org/gemcontest.

JIC's Gems Among Us Contest is designed to help people honor the individuals for whom they are most thankful in the run-up to the Thanksgiving holiday. People can enter essays through October 25, 2010, on www.JIC.org/gemcontest.  On November 1, 2010, the top 10 Gems Among Us essays will be selected as finalists. From November 1-22, the public will be able to vote at www.JIC.org for their favorite essay to determine the grand-prize winner.

Contest participants have the chance to win a number of jewelry and travel prizes. The grand-prize essay's nominee – the "Gem Among Us" – will win a trip for two to the Aventura Spa Palace Resort in Riviera Maya, Mexico, courtesy of Cosmopolitan magazine. The grand-prize essay entrant will win a $5,000 shopping spree at a Gems Among Us Participating Retailer of their choice. The top 10 essay entrants (writers) will receive gemstone jewelry by Parle; their "Gem" (nominees) will receive jewelry courtesy of Stuller Inc., and "The Pocket Heart™" from The Loving Heart Collection™ by Jean Schnaak.

"We are proud to join forces with our Participating Retailers and sponsors to launch a nationwide search for the 'Gems Among Us' and provide a platform to honor them. This Contest shows how many people in this world are rare, special and beautiful, just like gemstones and diamonds," says Amanda Gizzi, spokesperson for Jewelry Information Center.  

Sponsors of the Gems Among Us Contest include: Cosmopolitan magazine, Jewelers Mutual Insurance Company and Onewed.com.

In addition to hosting the Gems Among Us Contest, JIC's website – www.JIC.org – is the source for fine jewelry and watch information. Jewelry enthusiasts visit the website to get jewelry gift ideas that celebrate life's special moments, learn care-and-cleaning tips, see jewelry trends and enter jewelry sweepstakes.

To enter the Gems Among Us Contest, learn more, find a Participating Retailer near you, or see complete Contest rules, visit www.JIC.org/gemcontest.

SOURCE Jewelers of America

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