JewelMint Premieres Online Fashion Film Series and First National Television Broadcast Commercial Starring Actress Kate Bosworth

SANTA MONICA, Calif., Jan. 12, 2012 /PRNewswire/ -- Today JewelMint.com released "The Look," the first fashion film in a new online series featuring actress Kate Bosworth.  "The Look", directed by acclaimed filmmaker Michael Polish (Twin Falls Idaho, For Lovers Only, Big Sur) will also launch JewelMint's first national television broadcast campaign on January 14th.  Each film will premiere at the beginning of every month on JewelMint.com and will feature that month's exclusive jewelry collection. Viewers can expect to see something new every month; from slice of life moments to more narrative traditional structures, each film in the series will vary in tone, length and story.

(Photo: http://photos.prnewswire.com/prnh/20120112/LA34994)

The fashion films will be distributed to various media outlets and will also be available on JewelMint.com, JewelMint's YouTube Channel (youtube.com/jewelmint) and JewelMint's Facebook page (facebook.com/JewelMint).

With almost one million fans on Facebook, these monthly online experiences offer JewelMint and Kate the opportunity to share Kate's creativity with JewelMint's Facebook community. JewelMint is also launching a Facebook application [http://apps.facebook.com/shopkateslook/], which enables customers and fans to shop Kate's looks from each of the fashion films.

Kate Bosworth commented, "This project gives me the opportunity to merge together two worlds I love - fashion and cinema.  With the visionary film maker Michael Polish at the helm of this series, customers can expect a different inspired experience every month."  

BeachMint CMO, John Volturo, added, "We are so excited to showcase not only Kate's talent as a designer, but to incorporate her on screen presence as an actor into the JewelMint brand.  We are always looking for ways to create fresh and exciting experiences for our customers and we feel these fashion films are reflective of that mission."

About BeachMint:

BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint.com with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, and ShoeMint.com with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden.

About JewelMint:

JewelMint is an exclusive jewelry line designed by fashion icon, Kate Bosworth, and celebrity stylist, Cher Coulter, in partnership with BeachMint. JewelMint's monthly collections offer unique jewelry designs personalized to match each member's style. Each member receives style tips, trend reports and videos to show how to wear and pair pieces.

SOURCE BeachMint

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