Jessica Biel and Kinderfarms are Reinventing Kids Health Products with Clean Options for Every Family

Non-toxic and effective offerings, including Kinderlyte natural electrolytes, now available in 25,000 stores

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Jul 12, 2021, 11:45 ET

LOS ANGELES, July 12, 2021 /PRNewswire/ -- Jessica Biel, Emmy-Award winning actress, producer and mom, and Jeremy Adams, natural products entrepreneur and dad, have teamed up to launch Kinderfarms, a clean and effective health and wellness brand for families. As parents of young kids, Biel and Adams were searching for products that were both effective and fit with their values. When they didn't find what they were looking for, they came together alongside co-founder Greg Willsey to create Kinderfarms, a kinder kind of 'farmaceutical' company.

"As a parent, I want to find products that are effective and also free of unnecessary artificial ingredients. That's why I am excited to be a part of the Kinderfarms family, a company that shares the same values when it comes to what we give our kids.", stated Jessica Biel.

The company's flagship product, Kinderlyte, is currently available in 25,000 stores. Kinderlyte is natural, medical-grade hydration and helps with all forms of dehydration from illness to sports, travel or even a late night out. Unlike other pediatric and adult electrolyte solutions, Kinderlyte is made without artificial sweeteners, colors or flavors. Kinderlyte can be found now in the baby aisle or 'cough and cold' section of stores like Walgreens, CVS, Target, Rite Aid and Albertsons.

Kindersprout, which launches on Amazon and kinderfarms.com next month, is a delicious, plant-based organic protein shake for kids. It has more vitamins and minerals than the leading brand and more calcium than dairy based alternatives. It is also allergen-friendly so a safe option for school lunchboxes.

Kinderfarms is on a mission to provide healthy options that parents can trust across health and wellness categories for kids and families. "As parents of young kids ourselves, we're committed to making clean, effective health options accessible to as many families as possible. By continuing to give existing categories a clean makeover, giving back 1% of sales, and partnering with retailers nationwide, we hope to raise the standard of care for children at home and around the world.", stated Jeremy Adams, CEO.

For more information, visit www.kinderfarms.com.

ABOUT KINDERFARMS

Kinderfarms, co-founded by Jessica Biel, Jeremy Adams and Greg Willsey, is a kinder kind of "farmaceutical" company, committed to providing effective, values-driven alternatives to existing health and wellness products for families. Kinderfarms sits at the intersection of farms and pharma, offering clean options such as Kinderlyte, natural oral electrolyte solutions, and Kindersprout, kids organic plantprotein shakes. Kinderfarms products are available nationwide in 25,000 retail stores, and online at kinderfarms.com and Amazon. Kinderfarms' mission is to raise the standard of care for children at home and around the world by making clean products accessible to more families and donating 1% of all sales to support families globally through "1% For The Planet." Learn more at www.kinderfarms.com, @kinderfarmsUSA on Instagram and Facebook; @kinderfarms on Linkedin

Contact: [email protected]

SOURCE Kinderfarms