Jeremiah Weed to Pique Curiosity with Line of Strangely Delicious Whiskies
Spiced, Cinnamon and Sarsaparilla Variants to Serve as Main Attractions
NORWALK, Conn., Oct. 30, 2014 /PRNewswire/ -- It's show time for Jeremiah Weed as the makers of the brand unveil a new line of American whiskies blended with hand-selected secret spices and natural flavors. Each variant is sure to bewilder and amaze as they take the stage as either a shot or mixed with cola. With these releases, consumers craving more curiosity and excitement from their whiskey will be provided additional options to be enjoyed responsibly.
The main attractions and their relevant plot lines include:
- Jeremiah Weed Spiced Whiskey is a smooth aged whiskey with added spices to showcase the rich vanilla bean and toasted oak barrel sweetness. At 70.6 proof (35.3% ABV), Jeremiah Weed Spiced Whiskey is best consumed mixed with cola.
- Jeremiah Weed Cinnamon Whiskey has a distinctive punch of spicy ground cinnamon that dials up the warm, woody whiskey character. At 71.2 proof (35.6% ABV), Jeremiah Weed Cinnamon Whiskey is best consumed as a shot.
- Jeremiah Weed Sarsaparilla Whiskey features old-fashioned sarsaparilla root (similar to root beer) that blends naturally with the dried fruit and oak barrel notes, resulting in a satiny smooth whiskey. At 70.4 proof (35.2% ABV), Jeremiah Weed Sarsaparilla Whiskey is best consumed as a shot.
Jeremiah Weed Whiskies' labels display a faceless man with intricate designs specific to each variant spiraling from his top hat. The whiskies are a strangely delicious addition to the brand's portfolio, which includes Jeremiah Weed Southern Style Sweet Tea and Jeremiah Weed Blended Bourbon Whiskey.
"When it comes to whiskey, a little bit of mystery always provides a lot more excitement," said Patrick Hughes, Innovation Director at DIAGEO. "Jeremiah Weed Whiskies were developed to bring a sense of fun and intrigue to the world of whiskey and to entertain the most curious legal drinking age consumers."
As ladies and gentlemen across the country step right up to try the world's most entertaining whiskies, Jeremiah Weed reminds them to always enjoy responsibly. Each new offering will be sold at a suggested retail price of $18.99 for a 750 mL bottle.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Contacts:
Mike DaRe
DIAGEO
[email protected]
(646) 223-2016
Kelly Greenawalt
Taylor
[email protected]
(704) 644-6915
Photo - http://photos.prnewswire.com/prnh/20141030/155564
SOURCE Diageo
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