Jeremiah Weed® Partners With ZZ Top, Giving Fans a Sneak Peek at the Legendary Rock Trio's First Single in Nine Years

The Multi-Faceted Creative Campaign Kicks-Off This Week and Includes an Exclusive Music Video, Social Media, and Local Market Activations Supporting the Band's Recently Announced Gang of Outlaws Tour

News provided by

Diageo

May 15, 2012, 12:15 ET

WEED, Ky., May 15, 2012 /PRNewswire/ -- ZZ Top fans won't have to wait for the band's long-awaited new album release to hear the Texas trio's first new single in nine years. Jeremiah Weed Premium Flavored Malt Beverages and the multi-platinum legendary rock band ZZ Top have partnered for a unique creative campaign, which launched this week and includes a short music video featuring the band's first new track in nearly a decade, "I Got To Get Paid," produced by Rick Rubin. The video, which can be seen at www.youtube.com/jeremiahweed, is the only place fans can hear this yet-to-be-released song.

"Southern roots and a rock 'n roll persona are just some of the common attributes that ZZ Top and the Jeremiah Weed brand share, making this partnership a no-brainer," said Heather Boyd, of Jeremiah Weed. "Jeremiah Weed is looking forward to rocking responsibly with ZZ Top throughout the summer and beyond."

"We had fun making the 'I Got To Get Paid' video and have determined while playing inside a walk-in cooler that we share quite a few fans in common with Jeremiah Weed," said Billy F. Gibbons, ZZ Top's iconic front man and certified guitar god. "If you're of age, why not pick up some cans of Jeremiah Weed and check out the video on the Jeremiah Weed YouTube channel? It's gonna be a good time."

Jeremiah Weed and ZZ Top, who is nearing completion on its first studio album since 2003, saw a unique opportunity to join forces to co-promote the product and the track. The campaign leverages the vibrant social media communities of both ZZ Top and Jeremiah Weed to generate fan awareness and will reward engaged fans of legal drinking age with gear giveaways on Facebook, Twitter, and other social media sites throughout the summer. Additionally, Jeremiah Weed will launch a grassroots campaign in support of ZZ Top's Gang of Outlaws Tour this summer through local market activations.

Sure to be one of this season's hottest packages, the tour brings three leaders of their respective genres together for six weeks of performances this May and June. Joining the legendary ZZ Top are 3 Doors Down and, on most of the dates, Gretchen Wilson. The tour will kick-off May 25 in Manchester, NH.

The campaign was created by CAA Marketing, a division of Creative Artists Agency (CAA), in partnership ZZ Top and Diageo, the industry leader in social responsibility advocacy and owners of Jeremiah Weed.

Jeremiah Weed reminds you to rock, and drink, responsibly.

ABOUT JEREMIAH WEED
Jeremiah Weed Blended Bourbon Whiskey is a 90 proof bourbon whiskey brought to the public by Mr. Jeremiah Weed, the original Southern gentleman. Born of a long Southern and Kentucky distilling tradition, Jeremiah Weed utilizes only the highest quality ingredients for a taste we think you'll find second to none. You can learn more about Jeremiah Weed Blended Bourbon Whiskey, Jeremiah Weed Sweet Tea, Jeremiah Weed Cherry Mash Flavored Blended Bourbon Whiskey, Jeremiah Weed Country Peach Sweet Tea, Jeremiah Weed Bourbon Liqueur and "The Legend" Mr. Jeremiah Weed himself at www.jeremiahweed.com or www.facebook.com/jeremiahweed. Mr. Weed reminds you to please drink responsibly.

ABOUT DIAGEO
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business and industry leader in promoting responsible drinking, with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.