Jennifer Garner and Frigidaire® Team Up To Offer a Lesson in Eating Fresh This Summer

CHARLOTTE, N.C., June 9, 2011 /PRNewswire/ -- Summer's bounty has arrived and Frigidaire and Jennifer Garner are teaming up to help families make the most of it.

Today, Garner joined parents and children for a lesson in eating fresh.  The farm fresh cooking experience was led by Adam Kaye, chef and kitchen director at Blue Hill at Stone Barns restaurant, a pioneer in the farm-to-table movement.  Together, they kicked off the Frigidaire Kids' Cooking Academy Summer Session, giving families the chance to learn about the seasonality of food and gain first-hand experience preparing just-picked ingredients.  

"I'm a huge fan and avid supporter of my local Farmer's Market," said Garner.  "Showing kids how foods go from farm to table is an important first step in creating healthy eating habits.  The Frigidaire Summer School is a great way to educate kids and their parents about the importance of eating fresh."

To help give more children access to fresh foods, Frigidaire is unveiling a partnership with Gowalla (www.gowalla.com), a social media guide for people on the go.  Frigidaire has called on Gowalla's diverse community of Passport Holders to go beyond the traditional "check in" and share their favorite Farmers' Market locations, memories, photos and stories as part of the partnership.  Starting today, when users check-in at their local Farmer's Market, Frigidaire will make a $1 donation to Save the Children, as part of its $500,000 commitment to the cause (1).

"We're proud to be partnering with Frigidaire and Jennifer Garner to raise awareness for such an important and mobilizing issue," said Andy Ellwood, director of business development at Gowalla.  "We're working together with our community to encourage people to participate and show their support for Save the Children.  It truly embodies Gowalla's philanthropic mission, and is a great example of using social media for social good."

Save the Children's Senior Vice President of U.S. Programs, Mark Shriver praised the campaign for helping to give every child an opportunity to develop healthy eating habits. 

"Save the Children's CHANGE program is working to provide children living in poverty in rural America with access to nutritious snacks, like fresh fruits and whole grains, and opportunities to get some healthy exercise.  With continued support from Frigidaire and Jennifer Garner, we're helping give children the foundation they need for a lifetime of good health."

People can also make a commitment to eat fresh at Frigidaire.com to trigger a donation (1).  Plus, they'll be automatically entered for a chance to win a new Frigidaire Gallery® French Door Refrigerator (2).  

For busy parents, it can be difficult to ensure fresh, seasonal ingredients are on hand.  But a little planning and preparation goes a long way.

"Serving farm-fresh meals every day can be a challenge," said Marty O'Gorman, General Manager of Frigidaire.  "But with the right appliances, you can be sure that your family eats fresh.  Like our French Door Refrigerators, which feature Effortless™ Glide Crisper Drawers that keep your seasonal fruits and veggies fresh and easily accessible."  

The refrigerator's Fits-More™ Capacity offers more usable space inside, same space on the outside, so you can find a place for everything.  Plus, the PureAir Ultra® Filters keep the air in the refrigerator clean and fresh.  Frigidaire also offers a full line of cooking appliances designed to make it easy for you to prepare great meals in less time and with less effort.

The entire new Frigidaire appliance line is available nationwide at select independent appliance dealers and at Best Buy, Lowe's and Sears.  

About Frigidaire

Consumer research shows that Frigidaire is a legendary brand known for its reliability.  With more than 750 new products rolling out into 2011, the new Frigidaire has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. Visit www.Frigidaire.com for more information.  

About Gowalla

Gowalla (www.gowalla.com), a social travel guide for people on the go, is a fabulous way to share photos, places and highlights from your life with your friends. It's also a delightful way to discover new places around you. Since launch, people have visited, photographed and shared over 2.5 million places around the world with Gowalla. Now local businesses, events, musicians and organizations are using Gowalla to reward their fans, connecting with their communities in thoughtful new ways.

Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott Raymond. The company is backed by investors like Greylock Partners, Alsop-Louie Partners and Founders Fund. They're all decent folk you wouldn't mind hanging out with.

About Save the Children

Save the Children is the leading independent organization that creates lasting change for children in need in the United States and around the world.  In the U.S., Save the Children works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need – like access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters strike, like hurricanes and wildfires, Save the Children is among the first on the ground ensuring the needs of children are being met.  

Save the Children's early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 75,000 children in the United States last year alone. For more information visit www.savethechildren.org/usa.

Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purposes may be obtained, without cost, by calling 1-800-728-3843, writing to Save the Children Federation, Inc. at 54 Wilton Road, Westport, Connecticut 06880, or sending an email to [email protected].

(1) Frigidaire will donate $1 to Save the Children for each day you check-in at your local Farmer's Market via Gowalla or commit to eating fresh at MakeTimeforChange.com between 6/9/11 and 9/20/11 with a minimum of $35K and a maximum of $40K.

(2) NO PURCHASE OR DONATION NECESSARY TO ENTER OR WIN.  Sweepstakes ends 9/20/11.   Full rules available at MakeTimeForChange.com.

Contact:
Elizabeth Todrin
212-445-8383
[email protected]

Frank Filiatrault for Gowalla
646-428-0617
[email protected]

SOURCE Frigidaire

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