Jenni Rivera and mun2 Sign Long-Term, Cross-Platform Production Deal
Latin Music Superstar Returns to Network with 'I Love Jenni' and To-Be-Developed Chiquis Project; Agreement Expands Networks Dominant Programming
UNIVERSAL CITY, Calif., Nov. 7, 2011 /PRNewswire/ -- mun2, the leading bilingual cable network, today announced that iconic Latin music superstar Jenni Rivera has signed a long-term, cross-platform production deal. The agreement includes the return of Rivera's trend-setting reality series I Love Jenni, as Executive Producer of the series and the development of an untitled new project for her daughter Chiquis. Chiquis starred in the networks top rated 2010 original series Jenni Rivera Presents: Chiquis & Raq-C.
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The production deal raises the networks' most successful and most watched original program to a new level, making Rivera one of the premier properties for the network. I Love Jenni remains one of the networks most watched shows having reached an unduplicated audience of nearly 3.5 million total persons in its entire 2011 run, according to Nielsen. The series garnered over 660k streams on mun2.tv, with the most impressions for an original series in the sites history. The series was also the highest video on demand (VOD) offering by the network, with close to half a million views to date.
"Jenni is an icon," declared Diana Mogollon, General Manager, mun2. "She is one of the most respected and acclaimed Latinas in music and entertainment, and is an integral part of the mun2 family. Jenni represents the vision of mun2 – cross-cultural, bilingual, influential and embodying the uniquely American lifestyle of our viewers. We know her fans will share our excitement as she continues to influence, build and give back to music and the Latino community."
"mun2 has become a second home to me," said Jenni Rivera. "I'm glad to continue and grow our relationship and show mi vida loca - my life, my vision and feelings to my fans. I have built my career on honesty, reality and creating the most vibrant, impactful career for my fans and my family. I look forward to continuing to share this with the viewers and developing programs for mun2 that help continue the channel's mission."
I Love Jenni is set to start shooting this fall and will return to the channel in 2012. The show will be produced in association with Jenni Rivera Enterprises and is also Executive Produced by Pete Salgado. The show has returning sales commitments from top network sponsors Target, Toyota and T-Mobile, previous partners in mun2's Rivera projects.
Rivera has built one of the largest and rapidly increasing cross-platform, brand empires. A dominant force in the U.S. and Mexico, she has sold over 22 million records worldwide, with 5 Double Platinum, 15 Platinum and 15 Gold RIAA records in U.S. Her live concert tours are sold-out events, and she is an active personality in the social media community and launches her fashion and cosmetic lines this fall. She is one of the most awarded Regional Mexican artists, having been a multiple Grammy nominee, and multiple winner of Premios de la Musica and Billboard Music awards. She was recently awarded the "El Premio de la Estrella" award at the 2011 Billboard Mexican Music awards.
Source: Nielsen Media Research. P2+ cume 6+ min qualifier, ILJ 3/5/11-6/12/11. mun2.tv: Omniture.
www.mun2.tv, @mun2, @jennirivera
About mun2
mun2 (mun-dos) is the lifestyle cable network for today's generation YLA (Young Latino Americans),18-34. As the leading bilingual network that amplifies the Latino experience, mun2 is culturally relevant, language agnostic and uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen, mun2 has an increased distribution to over 36 million households, and is a part of Telemundo Media, a division of NBCUniversal.
About mun2.tv:
mun2.tv features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what's next on mun2. From politics and pop to videos and video games, mun2.tv is the online destination devoted to the lifestyles of bicultural Latinos.
SOURCE mun2
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