Jenna Dewan-Tatum Teams Up With Birchbox To Create A Custom Diaper Pouch For Mother's Day, Benefiting Baby Buggy®

LOS ANGELES, April 15, 2014 /PRNewswire/ -- Birchbox, a leading beauty e-commerce company that helps women and men discover the latest and best beauty, grooming, and lifestyle products, has proudly partnered with Baby Buggy to create a multi-purpose custom pouch designed by new mom, Jenna Dewan-Tatum, just in time for Mother's Day. The collaboration between Birchbox, Baby Buggy and Dewan-Tatum will support Baby Buggy, a non- profit organization that provides families in need with essential gear, clothing, products and services for infants and children with the goal of improving their safety, health and well-being.

Custom designed by Dewan-Tatum, the Birchbox and Baby Buggy On the Go Pouch is a perfect carrier for anything from diapers and wipes to baby snacks and other necessities for children. Moms can also use the multi-purpose pouch for themselves as a makeup/toiletry case.

A perfect gift for new moms this Mother's Day, Dewan-Tatum chose a teal chevron design with pink interior lining and white accent colors. Lightweight and colorful, this carryall pouch will go on sale today exclusively on Birchbox.com.

"I am so excited to design a pouch for mothers with Birchbox to benefit Baby Buggy," said Dewan-Tatum. "I love the idea of designing an item that will not only help mothers but that will support families in need."

The Birchbox and Baby Buggy On the Go Pouch is available for $22 exclusively in the Birchbox shop at birchbox.com/babybuggy. Birchbox has also kindly made a donation to Baby Buggy's cause in support of this partnership. Further information about the company can be found below for your reference.

About Birchbox:
Launched in 2010, Birchbox is a leading beauty e-commerce company for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 subscribers, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 800 top brands such as Lancôme, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About Baby Buggy®:
Baby Buggy®, founded by Jessica Seinfeld in 2001, is a non-profit organization dedicated to providing families in need with essential equipment, products, clothing, and services for their infants and children up to age 12. With an extensive network of community-based organizations across the country, Baby Buggy has donated more than 6.5 million items to thousands of children.  Baby Buggy is a Better Business Bureau Accredited Charity, passing all 20 BBB Standards for Charity Accountability.  For more information, visit www.babybuggy.org or follow on Twitter @LoveRecycled.

Press Contacts: Lauren Camp [email protected]
Jill Ormand [email protected]

Photo - http://photos.prnewswire.com/prnh/20140414/73174

SOURCE Birchbox

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