JD Power: NAVTEQ Traffic™ Drives All 20 of the Top Consumer-Rated In-Dash Navigation Systems

NAVTEQ Traffic posts a clean sweep in J.D. Power's annual navigation ranking

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Mar 14, 2011, 08:00 ET

CHICAGO, March 14, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced NAVTEQ Traffic is the traffic solution driving all of the top 20-rated U.S. car model, factory-fitted navigation systems offering traffic, as ranked by JD Power's 2010 annual consumer satisfaction survey.

NAVTEQ's sweep of the 2010 JD Power survey repeats its dominating showing on the 2009 survey, when NAVTEQ Traffic also powered all of the Top 20 best-ranked navigation systems that featured traffic.

"We're gratified by the results of the survey because it underscores that the quality of location content makes a genuine difference to the consumer experience," said Howard Hayes, senior vice president for NAVTEQ Traffic. "We care about getting it right and the survey reflects that that commitment is acknowledged by consumers."

NAVTEQ Traffic™ is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions. NAVTEQ Traffic is available in 134 markets, covering more than 200 million people in the United States and Canada.

NAVTEQ was the first to deliver real-time personalized traffic linked to a vehicle's navigation system in 2004, with one OEM then offering the solution to commuters as a purchase option.

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

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SOURCE NAVTEQ