Jawbone Launches the World's First Motion-Controlled Bluetooth® Headset With HD Audio: Jawbone ERA™

SAN FRANCISCO, Jan. 20, 2011 /PRNewswire/ -- Jawbone, a leading innovator of products and services for the mobile lifestyle, today unveiled Jawbone ERA™.  The Jawbone ERA Bluetooth® headset delivers the highest quality HD audio experience, unprecedented intelligence using motion technology, and a robust computing platform that all work together to deliver richer applications. 

(Photo:  http://photos.prnewswire.com/prnh/20110120/SF33020)

"We're taking wearable devices to an entirely new level," said Jawbone CEO and founder Hosain Rahman.  "We've perfected a complete in-bound and out-bound audio experience that is so rich it is almost addictive - whether you are listening to your favorite song or a phone call. On top of the HD audio, the integrated sensors and intelligence enable magical new ways to interact with the device and apps through natural, intuitive motion control, changing forever the way we use headsets. It's really exciting to embark on this new journey with our users."

Jawbone ERA brings HD Audio 

Jawbone ERA delivers the richest, most life-like and clear sound to date.  It boasts a 25% larger wideband speaker that brings Hi-Definition audio as you talk on the phone, listen to music, watch movies and play games.  

It also builds on Jawbone's legacy of noise-cancelling expertise with the latest version of military-grade NoiseAssassin® 3.0 technology.  It can detect your surroundings and adjust the inbound volume and intelligibility, whether you're in a restaurant, ball game or traffic to give you the clearest, richest sound, automatically without any user intervention.  You can always hear and be heard wherever you are.

Jawbone ERA:  The First Headset with a Built-In Accelerometer and MotionX™ for a New Control Paradigm

Jawbone was the first company to integrate sensors to enhance the audio experience, and now is delivering the most accurate motion sensing technology on the market. Jawbone teamed with Fullpower-MotionX, the leaders in motion technology, to create the first headset with a built-in accelerometer integrated with the patented MotionX™ platform.  

"The next era of personal technology is about products that adapt to the way we live," continued Rahman. "The best technology will reliably and seamlessly take the friction out of any experience.  That's why we chose to adopt the Fullpower-MotionX™ technology platform: it is far and away the most accurate and effective solution out there."

Jawbone ERA detects your natural movements when you interact with it.  Out of the box, users can simply "ShakeShake®" the Jawbone ERA into pairing mode, and "TapTap®" it to answer or end a phone call. And this is just the beginning. Jawbone has a full roadmap of innovation and enhancements under development with its partners at Fullpower-MotionX.

"Like MotionX, Jawbone pushes the innovation boundary, so we are natural partners," explains Philippe Kahn, Fullpower CEO.  "MotionX integrated with the Jawbone ERA makes for a phenomenal user experience.  This is the first step in a roadmap of continued innovation for years to come."

Jawbone ERA:  More Processing Power, Richer Apps like Caller ID by Name

Jawbone ERA headset is a tiny computer on the ear, complete with multi-processor architecture and serial flash, paving the way for innovative applications on the headset down the road.  Today, users can take advantage of several new apps, including Caller ID that will identify callers by name in a friendly, non-robotic voice.  As with all Jawbone products, Jawbone ERA can be updated via the MyTALK platform, ensuring that it will get richer over time. 

Jawbone ERA is available in four sophisticated designs: Shadowbox, Smokescreen, Midnight and Silver Lining.  The new line is available today on Jawbone.com for $129, and at Apple Stores, AT&T and Best Buy stores on Sunday, January 23.  

Jawbone Headsets are the First and Only Ones that come with a Free Voice Communication Service for Utility and Productivity: THOUGHTS

Jawbone THOUGHTS is the first and only free iPhone app for your headset that lets you send voice messages to friends and groups without typing or calling. It is a new productivity and utility tool for headsets that combines the speed of texting, the group collaboration of email, and the rich intonation of voice all into one. THOUGHTS can be found under "Jawbone" in the iPhone App Store.

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About Jawbone 

For more than a decade, Jawbone has produced products and services for the mobile lifestyle unparalleled in their innovation, ease-of-use and sophistication of design. The Company is the creator of the award-winning and best-selling premium ICON Bluetooth headset, the inventor of NoiseAssassin® technology, the world's first and only military-grade noise-eliminating technology, of JAMBOX, the first intelligent wireless speaker and speakerphone, as well as THOUGHTS, a free mobile service that allows users to utilize their voice in a new way. A 2010 IDSA Design of the Decade winner, Jawbone is committed to delivering innovative products that improve the mobile lifestyle through ever-changing software and wearability. Jawbone is privately-held and headquartered in San Francisco.

For more information, images and product demo, please visit: www.Jawbone.com/Press 

About Fullpower-MotionX

Fullpower is the leader for mobile sensing technology with the MotionX™ technology platform and associated IP Portfolio. MotionX leads the navigation category on the iPhone and the iPad and is integrated with solutions from market leaders such as Nike, Pioneer, JVC, Texas Instruments and others. The MotionX  solutions are designed and developed by Fullpower in Santa Cruz, Calif.

For more information, images and product demo, please visit: http://news.motionx.com/

Disclaimer: product names, logos, brands, and other trademarks referred to herein are the property of their respective trademark owner.

SOURCE Jawbone

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