Jason Paul Michaels announces official brand partnerships with Indian Motorcycle, Baume & Mercier and Motul, talks next steps for Standard Motorcycle Co. (SMC)

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Jul 18, 2018, 20:00 ET

NEW YORK, July 18, 2018 /PRNewswire/ -- Best known for building strategic media programs in the motorcycle industry through non-traditional and non-endemic media projects, Jason Paul Michaels announced today his official brand ambassadorship role, along with Roland Sands (https://www.rolandsands.com/) and Cary Hart, with Indian Motorcycle (https://www.indianmotorcycle.com).

Additionally, Jason has also signed partnership agreements with iconic Switzerland-based watch manufacturer, Baume & Mercier (http://www.baume-et-mercier.com) and Motul (https://www.motul.com). These brands call upon Jason's ability to legitimately and authentically relate to their consumers, with a single goal in mind: To help them build next-generation brand loyalists.

"The partnerships my team and I have forged with Indian, B&M, and Motul are some our greatest accomplishments to date," Jason says. "With these and other strategic partnerships we have a single focus: 'To help our partner brands align with the growing millennial and gen-x luxury segments and leverage our extensive relationships."

Additionally, Standard Motorcycle Co. (www.standardmoto.co) which broke ground in Orlando, FL just over two years ago, has, through its unique combination of full-service custom motorcycle shop, DIY co-op garage, barber shop & hair salon, coffee shop, retail and music venue, experienced rapid growth and signed multiple new brand partnerships. SMC has also announced expansion plans for a Long Beach California location (in partnership with Jay LaRossa of Lossa Engineering), with a Brooklyn, NY location in late 2019.

Jason Paul Michaels has co-starred with AMC's Walking Dead's, Norman Reedus on RIDE, has consulted for Roland Sands Design as well as other MAG Group brands, works with the MIC (Motorcycle Industry Council) on behalf of the growing "new-rider" segment, has produced projects for Progressive Insurance and works with other brands such as Ace Cafe, Ural, Tucker Rocky, Dunlop Tires, Dyno Jet, EBC, K&N, DEI, Pro-tools, Pabst Blue Ribbon and others.