Japan's Best Selling Skincare Brand Expands Tri-State Area Distribution Of Hada Labo Tokyo
ORCHARD PARK, N.Y., Feb. 17, 2015 /PRNewswire/ -- The Mentholatum Company, a division of Japan's Rohto Pharmaceutical Co., Ltd., announces that award-winning Hada Labo Tokyo™ skincare will grow its US regional distribution in the Northeastern and Florida markets with Harmon® Face Values®, a wholly owned subsidiary of Bed Bath & Beyond Inc. and leader in the beauty and cosmetics space. Six hero products from the brand's lineup are now available in 235 Harmon locations including freestanding stores and "store within a store" locations in Bed Bath & Beyond.®
"Growing distribution for Hada Labo Tokyo™ is a top priority for the brand," said Katherine Tocheff, Director of Marketing and Innovation for The Mentholatum Company. "We are thrilled to be available in Harmon Face Values stores, as their loyal and discerning customer base allows us to meet the growing consumer demands in innovative, high-end skincare."
Hada Labo Tokyo™, the US counterpart to Hada Labo, Japan's bestselling "perfect and simple" skincare range, promises highly effective skincare without unnecessary ingredients or additives. The first Japanese skincare brand to launch in US mass retailers, Hada Labo Tokyo™ is also the only brand with Super Hyaluronic Acid™, a patented, powerful combination of 3 types of hyaluronic acid, designed to restore and strengthen skin's natural hydrating ability and youthful qualities by rehydrating skin at multiple levels.
Hada Labo Tokyo's™ Hydrating Facial Cleanser, Replenishing Hydrator, Anti-Aging Hydrator, Skin Plumping Gel Cream, Age Correcting Eye Cream and Protecting Day Lotion SPF 30 will be available for purchase at Harmon Face Values. Prices range from $9.99 for Hydrating Facial Cleanser to $23.99 for Skin Plumping Gel Cream.
Hada Labo Tokyo™ is the first Japanese skincare line to launch at U.S. mass retailers. It is a new generation of lightweight and deeply hydrating anti-aging solutions for a beautifully radiant and youthful complexion. This complete line looks to the power of super hyaluronic acid for superior deep hydration.
The Mentholatum Company is a global health and wellness company located in Orchard Park, NY, and dedicated to providing effective solutions to consumers' personal needs.
Photo - http://photos.prnewswire.com/prnh/20150217/176016
SOURCE The Mentholatum Company
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