Jammin Java Corp. Signs Distribution Deal with First Choice Coffee Services for Bunn Machines and Coffee Worth Estimated $2.5M

LOS ANGELES, Aug. 2, 2011 /PRNewswire/ -- Jammin Java Corp. (OTC Bulletin Board: JAMN.OB - News) has signed a major OCS distribution deal with First Choice Coffee Services.  First Choice Coffee Services is the largest distributor of office coffee in the West Coast, and the third largest distributor in the country. The deal will include a commitment of 1,000 Marley Coffee branded Bunn brewing machine installations in the first year, which both parties estimate will translate to approximately $2,500,000.00 in pods sales on an annualized basis once the machine base is installed. Marley Coffee now becomes First Choice's leading brand at trade shows, on its website www.firstchoiceservices.com, in advertising and in office demonstrations.

The deal gives First Choice preferred vendor distribution rights in the OCS market for San Diego, Orange County, Los Angeles, Palm Springs, San Francisco, Nevada, Portland, Seattle, Phoenix, San Francisco, Chicago, Detroit, Denver, Dallas and Houston.  

"This is definitely a big deal for our company," states Rohan Marley, Chairman of Jammin Java Corp.  "After meeting and discussing a national roll out plan with First Choice's team, they really stepped up and put in a large first installation order and distribution plan."

"We've seen the Marley Coffee people at several trade shows now and we've seen the excitement and passion around this new brand, so we knew we had to take a major role in partnering with this company," states the President of First Choice.  "This is an exciting new product and we plan on being one of the first companies to nationally launch this in the OCS market."

For distribution information in the OCS, go to www.firstchoiceservices.com.

About First Choice Coffee Services

For more than 45 years, First Choice Coffee Services has provided premium Office Coffee Service to businesses throughout the Western United States. First Choice has always offered the latest, most upscale and environmentally friendly coffee options to businesses throughout the western region. The Company has been rapidly expanding its services nationally to include branch offices in Colorado, Texas, Illinois, Wisconsin and Michigan. First Choice Coffee Services has grown to be the third largest OCS distributor in the country with 30 locations. First Choice is constantly seeking programs on the cutting edge of technology to offer our customers the quality products and services that assure their employees' ultimate satisfaction at the workplace.

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN.  For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

Forward-Looking Statement

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts") .  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

Investor Relations Contact:
Stuart T. Smith
512-267-2430
[email protected] 

Corporate Contact:
Jammin Java Corp.
[email protected]
8200 Wilshire Blvd. Suite 200
Beverly Hills, CA 90211
323-556-0746

SOURCE Jammin Java Corp.

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