Jammin Java Coffee Brings on Balram Vaswani as its President of Caribbean Operations

LOS ANGELES, May 12, 2011 /PRNewswire/ -- Jammin Java Coffee (OTC Bulletin Board: JAMN) will be bringing on Balram Vaswani as its President of Caribbean Operations.  Mr. Vaswani will be using his vast network of connections in the cruise ship, resort, entertainment and food service industry to help expand the company into this critical market.

"I am extremely excited to have Bali (Balram) come on board," says Rohan Marley, Chairman of Jammin Corp.  "My family and I have known Bali and his family for many years.  I could not think of a more qualified person to help build the company in what I call 'the cultural cornerstone market.'  Bali's extensive experience in finance and his expertise about consumer product marketing in this market will ensure our success."

"I am honored to take on this role with Jammin Java Corp.," says Balram Vaswani.  "With such an iconic family behind this company, I know there are many low hanging fruits we can quickly grab throughout Caribbean.  My focus right now is to structure key deals which would guarantee long term revenues and stability for the company."

Balram Vaswani's CV

Mr Vaswani was the Managing Director of RE TV, (Reggae Entertainment Television) and JNN (Jamaica News Network) which was recently acquired by the RJR Communications Group, a company on the Jamaican Stock Exchange. Prior to founding JNN and RE TV, Mr. Vaswani worked in Hong Kong with Iconmedialab (www.iconmedialab.com) as the Executive Director of Software Solutions.  In 2001 Mr. Vaswani was the Managing Director of AMGI Asia, an Investment Fund focused on investing in emerging markets. From 1998 until joining AMG in August 1999, he worked with Paine Webber and Morgan Stanley Dean Witter, where he was focused on Latin American and East European Banks interested in investing in the U.S.

About Jammin Java Corp.

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN. For more information, please visit the company's website at www.jamminjavacoffee.com or to purchase the coffee go to www.MarleyCoffee.com.

Forward-Looking Statement

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Act") and Section 21E of the Securities Act of 1934, as amended (the "Exchange Act"). In particular, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company. The Company's SEC filings are available at http://www.sec.gov.

Contact:
Jammin Java Corp.
[email protected]
323-556-0746

The Investor Relations Group
Public Relations
11 Stone St. 3rd Floor
New York, NY
212-825-3210

Investor Relations
Adam Holdsworth/Dillon Heins
212-825-3210

SOURCE Jammin Java Corp.

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