Jameson® Irish Whiskey Introduces Limited Run of Legendary "Whiskey Trees" for 2020 Holiday Season

World's best-selling Irish whiskey ends the year with nearly nine-foot-tall holiday trees made from its signature green bottles.

News provided by

Pernod Ricard USA

Nov 11, 2020, 09:00 ET

NEW YORK, Nov. 11, 2020 /PRNewswire/ -- What a year it's been. And in 2020, the typical holiday tree just won't cut it. Which is why the world's best-selling Irish whiskey is putting its twist on an annual tradition. Introducing the legendary Jameson Whiskey Tree, standing at nearly nine feet tall and featuring a lighting system that makes the 130 – empty! – Jameson bottles light up brighter than any yule log fire.

The unique, limited-edition trees are inspired by the spirit of John Jameson who went to extraordinary lengths to share his whiskey with the world. And if there were ever a year where the holiday season needs that bold, John Jameson spirit, it's this one. So, what type of holiday tree might Jameson's founding father want us to have 240 years after introducing his smooth Irish whiskey? While we'll never know for sure, we like to think these trees will do the trick to spread extra holiday cheer and bring close friends and family together over a shared love of whiskey and unforgettable experiences.

"Place our Jameson Whiskey Tree in your window and your neighbors will be green with envy, guaranteed," said Angelica Scibilio, Brand Director of Jameson. "We understand the holidays are different this year, and we hope our legendary trees will give a few lucky consumers some extraordinary holiday memories with friends and family."

And while we can all agree this year hasn't been easy, entering for an opportunity to win one of the seven Jameson Whiskey Trees thankfully is. Jameson wants to know who is up for the challenge of replacing their typical holiday tree with the only one that makes sense for 2020. Because what backdrop could be better – or more legendary – for sharing a smooth whiskey and a much-needed laugh with quaranteams, pods and close family and friends? All whiskey lovers must do is share here why their home needs a Jameson Whiskey Tree.

The Jameson Whiskey Trees will be delivered the first week of December – typically the most popular time to purchase a holiday tree – to stay true with annual traditions, and all the bottles on each tree are empty. In addition to the tree, winners will receive a gift card to enjoy this holiday season.

Follow along at @Jameson_US and visit JamesonWhiskey.com for more on how Jameson Irish Whiskey can help you keep the holiday season feeling legendary.

TASTE RESPONSIBLY.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

Contact: Daniel Hernandez, [email protected]

SOURCE Pernod Ricard USA