James Avery's New Christmas Collection is Here Including the Newest Whataburger® Charm

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Oct 07, 2024, 11:59 ET

KERRVILLE, Texas, Oct. 7, 2024 /PRNewswire/ -- With the holiday season right around the corner, James Avery Artisan Jewelry is excited to introduce its new Christmas collection. Filled with meaningful designs that celebrate love, joy, and connection, the new release features bold statement rings, timeless layering pieces, and an array of artful charms.

New designs from James Avery Artisan Jewelry

New hand-enameled Whataburger Original A-Frame Charm from James Avery Artisan Jewelry

Since 1954, James Avery has been crafting jewelry in the Texas Hill Country, celebrating life's special moments and memories with each design. This holiday season marks the brand's 70th year, marking a significant milestone as James Avery continues its tradition of helping customers find meaningful gifts for loved ones.

"We are excited to celebrate our 70th Christmas with our customers," said John McCullough, CEO of James Avery Artisan Jewelry. "Our holiday collection is all about the gifts that connect us, and we hope these new designs continue to help our customers spread love and joy to the people they cherish."

Among the new Christmas releases, the Enamel Whataburger^® Original A-Frame Charm is the latest design in the collaboration between two Texas brands. It features the iconic A-frame building in sterling silver with hand-enameled orange and white stripes and a little vintage car in front.

In addition to the new Whataburger^® charm, the Christmas collection features detailed designs sure to bring joy to everyone on your list. The sterling silver Bow Dangle Earrings have been brought back from the company archives due to increasing customer requests. The daisy-inspired Margarita Collection, a customer favorite, now includes an anklet and bracelet in sterling silver and 14K gold. Christmas charm collectors can look forward to new additions like the Enamel Gingerbread House Charm and the Enamel Christmas Penguin Art Glass Charm. Finally, pet lovers will adore this year's Christmas ornament – the Furry Friends Christmas Ornament – perfect for engraving the names of beloved pets.

"We love crafting designs that make our customers smile, especially during the holidays," said Sarah Herr, vice president of merchandising and design. "Between the playful new charms, beautiful gemstones and colorful enamel pieces, we wanted to bring a festive, joyful energy to the collection. Not only do the designs shine brightly for the season ahead, but they help tell our customers stories and celebrate the moments and people that matter most to them."

Get in the holiday spirit and shop James Avery's newest Christmas collection online at jamesavery.com or visit your local store to explore the season's latest designs.

About James Avery Artisan Jewelry^®– James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, bronze and gemstones. James Avery jewelry is designed in the Texas Hill Country, with more than 90 percent of our pieces crafted in Kerrville, Comfort, Hondo and Corpus Christi, Texas using the finest materials sourced worldwide. We are a multi-channel retailer with over 130 James Avery stores in four states. Our jewelry is also available at JamesAvery.com, over 250 Dillard's locations and at Dillards.com and at 37 Von Maur locations and VonMaur.com. You can also find our designs at airport stores in Houston and Nashville, as well as select Army and Air Force Exchange Service (AAFES) locations.