Jambu and Sahalie Launch 'Buy a Shoe, Plant a Tree' Campaign

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Feb 12, 2015, 08:12 ET

NEW YORK and HILLSBORO, Ore., Feb. 12, 2015 /PRNewswire/ -- Jambu™ footwear and Sahalie catalog today announced the April launch of a joint B2C campaign as part of Jambu's commitment to plant more than 100,000 trees through American Forests' Global ReLeaf Program.

The 'Buy a Shoe, Plant A Tree' campaign will pledge $1.00 to American Forests for each pair of Jambu shoes purchased through Sahalie from April through July 2015. Based in Washington D.C., American Forests is the oldest national conservation non-profit in the United States.

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"For the past 10 years, Sahalie and Jambu have shared a unique eco-conscious and socially responsible consumer base who embrace outdoor living and are passionate about preserving our natural resources for the next generation," said Yetzalee Mazza, director of marketing for Jambu, a division of Vida Shoes International, Inc. "This campaign gives consumers an opportunity to invest in fashion for a cause."

"Jambu continues to be Sahalie's best-selling shoe brand, with customers and staff raving about the 'comfort-cute' transitional designs that pair well with Sahalie apparel, ranging from shorts and pants to skirts and dresses," added Sahalie buyer, Lori Wilkinson. "Sahalie's close proximity to Portland, Oregon - in one of the nation's first 'green' buildings with a forest and wildlife refuge in its backyard—also makes this partnership a natural fit as we celebrate Earth Day in April."

Sahalie's April catalog will feature a variety of Jambu styles, including the Rosie, a Jambu exclusive sustainable design crafted with the brand's signature biodegradable outsoles and canvas uppers in natural hues and organic materials. The styles are part of Jambu's Spring and Fall/Winter '15 lines which include cross-generational styles that nod to Mother Nature and environmental preservation.

Visit Jambu, a division of Vida Shoes International, Inc., New York, at www.jambu.com and view our Spring 2015 Look Book.

Visit Sahalie, part of the Orchard Brands family of catalogs, at www.sahalie.blair.com.

Connect with Jambu:

Facebook: https://www.facebook.com/jambufootwear
Twitter: https://twitter.com/JambuFootwear
Pinterest: https://www.pinterest.com/jambufootwear/
Instagram: http://instagram.com/jambufootwear
Tumblr: http://jambufootwear.tumblr.com/
YouTube: https://www.youtube.com/user/JambuFootwear

Connect With Sahalie:

Facebook: https://www.facebook.com/sahalie
Twitter: https://twitter.com/sahalie
Pinterest: https://www.pinterest.com/sahaliecatalog/
Google+: https://plus.google.com/102832780057428338213/posts

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SOURCE Jambu Footwear