Jamba(TM) Extends Retail Offerings With Introduction of Frozen Fruit Sorbet and Frozen Fruit Sorbet & Yogurt Bars

EMERYVILLE, Calif., March 4 /PRNewswire-FirstCall/ -- Jamba Juice Company (Nasdaq: JMBA) and Oregon Ice Cream announced today the debut of a new line of Frozen Fruit Sorbet and Frozen Fruit Sorbet & Yogurt Bars, hitting select retail freezers across the United States this week.

Delivering on the same tasty, fruit-filled, wholesome fare that Jamba's popular smoothies offer, the frozen novelty bars are available in five delicious flavors and are formulated to offer a unique bundle of benefits to the consumer.  The Jamba frozen novelty bars are all natural, are made with real fruit, provide a good source of Vitamin C, and contain pre-biotic fiber - allowing customers to satisfy their sweet tooth without feeling guilty.  Created by nature and blended to perfection, each box contains four 2.5 ounce bars and retails for around $3.99.

The Frozen Fruit Sorbet Bars, available in 2 flavors including Peach Blackberry Smash^™ and Strawberry Lemonade Swirl^™, are 70 calories per bar, are an excellent source of Vitamin C and are cholesterol free.  All natural and non-fat, the Jamba Fruit Sorbet Bars are a healthy, non-dairy alternative for fans looking for a tangy treat.  The Jamba Frozen Fruit Sorbet & Yogurt Bars, which come in 3 flavors including Vanilla Strawberry Jubilation^™, Vanilla Blueberry Pomegranate Perfection^™ and Coconut Pineapple Passion Smashin'^™, are 80-90 calories per bar, are a good source of Vitamin C, and contain four pro-biotic yogurt cultures.  Jamba's Fruit Sorbet & Yogurt Bars are also all natural and low-fat, offering the pleasure of a real dessert without the regret.

"The Jamba Bars are a unique way to bring the fun, delicious, high quality products we offer in-store, home," said Susan Shields, Chief Marketing Officer, Jamba Juice Company.  "With five tasty, all natural, fruit filled flavors, the new frozen novelties are the perfect after school snack, indulgent after dinner treat or afternoon pick-me-up you won't feel guilty about eating.  This wholesome product doesn't sacrifice on taste - it will be hard to eat just one."

"We were extremely careful in picking the highest quality ingredients and combining them with the unique flavor profiles Jamba offers to create this wholesome and delicious treat," said Tom Gleason, President, Oregon Ice Cream.  "We absolutely believe that dessert can be fun and guilt-free at the same time - this is a bar that belongs in everyone's freezer!"

Jamba continues to expand the Jamba brand into the retail market as part of its strategic BLEND plan.  These products will be distributed by Oregon Ice Cream under license from Jamba Juice.  For a complete list of retailers carrying the new frozen bars call Jamba Juice at 1-866-4R-FRUIT.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores.  For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

About Oregon Ice Cream

Oregon Ice Cream is a U.S. leader in natural foods grocery products and currently provides certified organic and natural ice cream to retailers in all 50 states through its Julie's Organic and Alden's Ice Cream brands as well through its private label manufacturing program in the past and present for national brands including Albertson's, Kroger, Safeway, Ciao Bella Gelato and Good Karma Rice.  Based in Eugene Oregon, the company is the largest privately-owned and operated ice cream manufacturer in the Northwest, annually producing over 12 million gallons of ice cream.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management.  Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements.  Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement.  Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict.  Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements.  Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC.  Many of such factors relate to events and circumstances that are beyond our control.  You should not place undue reliance on forward-looking statements.  The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba Juice

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