Jamba Juice Supports Breast Cancer Awareness Month With Launch Of National Pink Whirl Campaign

Jamba In-Store Promotion Invites Patrons to Raise Awareness for Breast Cancer and Support the National Breast Cancer Foundation

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Jamba Juice Company

Oct 01, 2014, 09:15 ET

EMERYVILLE, Calif., Oct. 1, 2014 /PRNewswire/ -- Jamba Juice Company (NASDAQ; JMBA), a leading healthy, active lifestyle brand, today launched its "Pink Whirl" in-store donation campaign to help raise awareness for breast cancer and support the National Breast Cancer Foundation (NBCF) during the month of October, National Breast Cancer Awareness Month.

Jamba Juice launched its "Pink Whirl" in-store donation campaign to help raise awareness for breast cancer and support the National Breast Cancer Foundation (NBCF) during the month of October, National Breast Cancer Awareness Month. From October 1-19th, the national in-store promotion will feature exclusive Pink Whirl cups and allow patrons the opportunity to donate one dollar to the NBCF. (PRNewsFoto/Jamba Juice Company)

From October 1-19^th, the national in-store promotion will feature exclusive Pink Whirl cups and allow patrons the opportunity to donate one dollar to the NBCF. As a thank you for the donation, store guests will receive a Pink Whirl donation pledge to sign and put on display in the front lobby of their local Jamba Juice store, as well as a coupon sheet with four special offers for use on future visits. These coupon offers will be honored throughout the entire month of October.

"Jamba Juice is committed to building healthier communities, and as such, provides awareness and support to a special cause that affects not only those in the Jamba family, but also the greater communities we serve," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "We are exceptionally proud to roll out our Pink Whirl campaign during Breast Cancer Awareness Month in support of the NBCF. Through the partnership and generosity of our customers, together we will raise awareness for breast cancer and aid in educating women on the importance of early detection to ultimately save lives."

According to NBCF, one in eight women will be diagnosed with breast cancer in her lifetime. It is estimated that 220,000 women in the United States will be diagnosed with breast cancer each year - and one fifth of those will die from the disease. In addition, an estimated 2,150 men will also be diagnosed with the disease. If detected early, in the localized stage, the five-year survival rate is 98 percent.

"Through its Pink Whirl campaign, Jamba Juice and their employees and customers are impacting the lives of women across America", said Janelle Hail, founder and CEO of NBCF. "Their funds will help women now and inspire hope to those affected by breast cancer through early detection, education and support services."

Founded in 1991, NBCF is one of the most recognized and respected breast cancer charities in the world, offering free mammograms and breast cancer education to women in all fifty states. For more information about the disease, early detection, and ways you can help, please visit NBCF's website at www.nationalbreastcancer.org/.

About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of July 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About the National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator's highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

Media Contacts:

Cindy Coppola
Finn Partners for Jamba Juice
(609) 432-8099
[email protected]

AlexaRae Antekeier
Finn Partners for Jamba Juice
(312) 329-3913
[email protected]

Photo - http://photos.prnewswire.com/prnh/20141001/149586

Logo - http://photos.prnewswire.com/prnh/20131114/LA17080LOGO-b

SOURCE Jamba Juice Company