Jamba Juice Invites Fans to Become the Face of the Brand Through Its 'Ambassador of Wow' Campaign and Contest

EMERYVILLE, Calif., March 3, 2011 /PRNewswire/ -- Jamba Juice Company (Nasdaq: JMBA), a highly recognized, healthy active lifestyle brand, announced today the launch of the Jamba Juice 'Ambassadors of Wow' campaign – a year long contest to find a group of 100 local ambassadors, eight of which will be chosen to become national representatives of the brand.  The contest, which will run in stages throughout the year, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba and share their excitement about the brand by creating 'wow' through support and involvement within their communities.

The 100 ‘Ambassadors of Wow’ will be hand-picked by Jamba Juice based on a number of factors such as, their attitude towards health, interest in inspiring people around them, hobbies, level of activity and knowledge of and passion for Jamba Juice. Ultimately, these people will embody the Jamba spirit of a healthy, active, community-oriented lifestyle.  Additionally, eight of the 100 people selected will be voted on by Jamba fans to become national brand ambassadors and may be given the opportunity to appear in Jamba Juice advertisements and promotional campaigns. With the support of Jamba Juice, the national ambassadors will be encouraged to infuse the Jamba Juice brand into their lives and communities—from treating their office to grab-n-go lunches or providing smoothies after the local soccer game, and will also be featured on the Jamba Juice website.

"At Jamba Juice, we take pride in our loyal customers and know they are a positive representation of our brand," said Susan Shields, senior vice president and CMO, Jamba Juice Company. "The 'Ambassadors of Wow' are real people - moms, dads, athletes, students, and everyone in between – they are the fans that support Jamba everyday by inspiring healthy living in their communities. This campaign gives us the opportunity to recognize these dedicated fans, and make them a bigger part of our brand."

Jamba Juice's 'Ambassador of Wow' contest begins on March 3, 2011.  Entries to become the first 25 ambassadors will be accepted until March 20, 2011. These 25 ambassadors will be announced near or around March 30, 2011.  There will be an election period from March 30-April 12, 2011 during which Jamba Juice fans will be able vote to determine the first two national 'Ambassadors of Wow' -- these two national ambassadors will be announced on or around April 21, 2011. Throughout the rest of the year, there will be three more opportunities to enter to become a Jamba 'Ambassador of Wow'.  

To see more details about the 'Ambassador of Wow' contest, including entry and Official Rules, please visit http://jambajuiceambassadorcontest.com/. Become a fan on Facebook at: www.facebook.com/JambaJuice or follow us on Twitter: @JambaJuice

About Jamba Juice Company

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. To find out more about Jamba-branded products visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

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