Jamba Juice Debuts Probiotic Fruit and Yogurt Blends

EMERYVILLE, Calif., Jan. 5, 2011 /PRNewswire/ -- Jamba Juice Company (Nasdaq: JMBA), a highly recognized, healthy active lifestyle brand, announced today the launch of Jamba Probiotic Fruit and Yogurt Blends—healthy, refreshing yogurt drinks made with Jamba's specially formulated Probiotic Boost.  Containing over 500 million active cultures per serving, Jamba's Probiotic Fruit and Yogurt Blends offer customers a simple, delicious way to support immune system functioning and digestive health.

Adding to its already existing portfolio of innovative beverages and food that provide health promoting properties, Jamba Juice will offer its Probiotic Fruit and Yogurt Blends in three delicious flavors including Vibrant Blueberry™, Strawberries Alive™  and Thrivin' Mango™.  All Jamba Juice Probiotic Fruit and Yogurt Blends are made with whole fruits, probiotics, are an excellent source of Vitamin C and have no high fructose corn syrup, no artificial flavors, no artificial preservatives and 0g trans fats—the perfect boost of healthy ingredients you need to fit into your daily routine.

"We understand that there is a growing demand for on-the-go products that satisfy the needs of the health conscious consumer," said Susan Shields, chief marketing officer, Jamba Juice Company. "More and more consumers are seeking functional beverages and foods to help solve a variety of dietary needs and we wanted to offer a new product that is innovative, nutritious, delicious and serves a special purpose.  Whether you are seeking to eat healthier as a part of your New Year's resolution or just want a product that helps support immune system functioning and aids in digestion of food and nutrients, Jamba's Probiotic Fruit and Yogurt Blends is a perfect fit to deliver on those daily functional needs."

In the same functional foods family as the Probiotic Fruit and Yogurt Blends, Jamba Juice also offers an assortment of stand alone boosts—including a Probiotic Boost—that can be added to any Jamba Juice smoothie.  Created to fit the needs of the individual customer, Jamba Juice Boosts range from Soy Protein Boost to Antioxidant Boost to Energy Boost to help keep you feeling good all day long.  Additional Jamba Juice products that help optimize health with functional benefits include the Coldbuster Smoothie—a nourishing beverage made that contains the dual powers of Jamba's Immunity and Antioxidant Power Boost, and Jamba Oatmeal—100% organic steel cut oats made with soymilk and topped with real fruit.

To help get your 2011 started off right, Jamba Juice will provide special offers on its Probiotic Fruit and Yogurt Blends as well as the Coldbuster Smoothie and Steel Cut Oatmeal at participating locations.  From 1/10 through 1/23 with a coupon printed from www.jambajuice.com 12 size Probiotic Fruit and Yogurt Blends are just $1, 16 size Coldbuster Smoothies just $2 and Steel Cut Oatmeal also $1.

For more information, please visit: www.jambajuice.com become a fan on Facebook at: www.facebook.com/JambaJuice or follow us on Twitter: @JambaJuice

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of October 5, 2010, Jamba Juice had 742 locations consisting of 364 company-owned and operated stores and 378 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice

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